BASF and Lubrizol enter license agreement for production and distribution of selected EMGARD and Plurasafe industrial lubricant products; products will be marketed under Lubrizol's CPI Fluid Engineering brand name, effective April 1, 2024

Sample article from our Chemicals Industry

January 26, 2024 (press release) –

 

  • Lubrizol will produce specific industrial products under BASF license
  • Effective April 1, 2024, licensed products will be marketed under a new Lubrizol brand name

FLORHAM PARK, NJ, January 25, 2024 – BASF Corporation and The Lubrizol Corporation have signed a license agreement for the production and distribution of selected EMGARD® and Plurasafe® industrial lubricant products. The licensing agreement includes the following BASF products: EMGARD 2946; EMGARD CL 4046, 4068; EMGARD EP WG 680; EMGARD HT CL 5220, 5320; Plurasafe CL 6032, 6046, 6068; Plurasafe P 44; Plurasafe WGF 200 E. Effective April 1, 2024, licensed products will be marketed under Lubrizol’s CPI Fluid Engineering brand.

With more than 100 manufacturing sites, sales and technical offices around the world, Lubrizol has been researching, developing, and manufacturing specialty high-performance lubricants for over 95 years.

“With Lubrizol, we have found the right company to license these industrial lubricant products which address specific customer requirements,” said Brian Lieberman, Vice President, Fuel and Lubricant Solutions, BASF.

“BASF and Lubrizol’s agreement represent both organizations’ strong commitment to the markets and customers and will further enhance and expand Lubrizol’s extensive current portfolio of Industrial Lubricants,” said Michael Brubaker, Vice President, Lubrizol Fluid Engineering. “Lubrizol remains committed to providing the highest level of support and quality of products that our customers have come to know and expect.”

BASF has provided affected industrial lubricant customers with ordering and delivery details for related products, ensuring a smooth transition.

EMGARD® and Plurasafe® are registered trademarks of BASF SE

 

About BASF Fuel and Lubricant Solutions

The global business unit Fuel and Lubricant Solutions is a leading supplier to the transportation and mineral oil industries worldwide. Offerings cover fuel performance packages, refinery additives, polyisobutenes, engine coolants (Glysantin® brand) and brake fluids as well as lubricant additives, finished lubricants, synthetic base stocks and components for metalworking fluids. The business unit has its main facilities in Ludwigshafen, Germany, Cincinnati and Florham Park in the USA, Nanjing and Shanghai in China, as well as Sao Paulo, Brazil. Research and development is mainly driven out of Ludwigshafen, Germany, Tarrytown, USA and Shanghai, China. Further information is available at www.automotive-transportation.basf.com/global/en/fuel-and-lubricants.html.  

BASF Fuel and Lubricant Solutions is part of BASF’s Performance Chemicals division. The division’s portfolio also includes Plastic Additives, Oilfield Chemicals, and Mining Solutions. Customers from a variety of industries including Chemical, Plastic, Consumer Goods, Energy & Resources, and Automotive & Transportation benefit from our innovative solutions. To learn more, visit www.performancechemicals.basf.com.

 

About BASF

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has approximately 16,000 employees in North America and had sales of $25.7 billion in 2022. For more information about BASF’s North American operations, visit www.basf.com/us.

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. More than 111,000 employees in the BASF Group contribute to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio comprises six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of €87.3 billion in 2022. BASF shares are traded on the stock exchange in Frankfurt (BAS) and as American Depositary Receipts (BASFY) in the United States. Further information at www.basf.com.

 

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