October 31, 2023
(press release)
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Avient and Coloro Collaborate to Offer Sustainable Fiber Colorants for Dope-Dyeing to the Global Fashion Textile Industry. To download a high-resolution image, please click here: FOR MEDIA USE ONLY SHANGHAI, China – October 31, 2023 – Avient Corporation, a premier provider of specialized and sustainable material solutions and services, and Coloro, a universal color system that decodes color as the human eye sees it, today announced a new collaboration to offer dope-dyeing matches of Coloro colors to the global fashion textile market. With this collaboration and recent Global Recycle Standard (GRS) certifications and bluesign® SYSTEM PARTNER achievements, Avient strengthens its ability to supply the global textile industry with top-quality specialized colorants for the dope-dyeing of synthetic fibers and help brands achieve sustainability goals. When Coloro recently launched its unique color feasibility intelligence to the fashion and textile industry to illustrate achievable colors, it included Avient’s range of standard colorants to match its colors into the dope-dyeing process. Dope-dyeing, or spin-dyeing, is considered a more sustainable coloring process for fibers because it uses no water and requires less energy than the widely used bath-dyeing process. The colorant is in the form of concentrate pellets added to the polymer pellets during the extrusion and melting process. The plastic mass is then shaped into filaments, spun, and texturized into an already-dyed yarn. No water is involved, and no wastewater is created, reducing the number of steps and, as a result, the amount of energy needed to add color. “Major textile brands are under pressure to show how they will implement sustainability strategies to reduce CO2 emissions, water use, and wastewater,” said Bob Lee, general manager of Greater China, Color & Additives at Avient. “This is where dope-dyeing and Avient’s colorant technology, along with Coloro’s colors, can help. We’re excited to work together to help fashion brands and creatives determine which colors can be achieved in the dope-dyeing process, offering a faster, eco-conscious color selection.” “One of the keys to a successful fashion season for brands or retailers is to consistently come up with a fresh color range. However, there was previously limited information on the achievability of selected colors in the final garment, especially when making color decisions based on sustainability and circularity,” said Detlev Pross, Chief Strategy Officer of Coloro, Shanghai. “As we now have over 300 well-known brands and retailers using our colors in the global supply chain, potentially creating millions of garments in Coloro colors, we see it as our responsibility to help them address and minimize emissions and pollution created through color application and processing. It was a natural and obvious choice to collaborate with Avient as a global leader in sustainable color and material solutions. We are grateful and excited that they immediately supported this project to help provide Coloro colors for dope-dyeing.” Avient and Coloro are currently offering 226 Coloro colors as standard colorants for dope-dyeing, with plans to expand in the future. Both companies are working together to explore additional solutions and applications to help brands reduce waste and emissions while providing more sustainable color choices. About Avient Avient Corporation provides specialized and sustainable material solutions that transform customer challenges into opportunities, bringing new products to life for a better world. Examples include: Avient is certified ACC Responsible Care®, a founding member of the Alliance to End Plastic Waste and certified Great Place to Work®. For more information, visit www.avient.com. To access Avient’s news library online, please visit www.avient.com/news. About Coloro Coloro is the future of color. A unique and material-independent system of 1.6 million color codes, including beautifully designed color tools for creatives, backed with technical solutions, services and data for the supply chain, providing the product design sector the freedom to create and execute color with total confidence. Coloro offers physical and digital products and solutions, drawing from extensive standard libraries, including 4,374 colors, premium custom color development, expert creative advisory, and technical support. Coloro Color Intelligence Solutions include: Coloro Creative Intelligence (CCI) for creating automated market and trend analytics of colors in images and color palettes, Coloro Feasibility Intelligence (CFI) for running automated color health checks and optimizations for fiber and feasibility matches, and Coloro Sustainability Intelligence (as Pro Module of CFI) for running automated sustainability checks on color processes and chemical listings. Media contact Sansan ChenOctober 31, 2023
Jennifer Huang
Senior Manager, Marketing Communications Asia
Avient Corporation
+86 21 6028 4888
jennifer.huang@avient.com
CLR Code Ltd.
sansan.chen@coloro.com
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