Ashland introduces Easy-Wet substrate wetting agent portfolio of silicone-free, high-performing additives for industrial coatings applications

Sample article from our Chemicals Industry

October 3, 2023 (press release) –

Wilmington, Del., October 3, 2023 – As a part of Ashland’s recently announced Super Wetting Agent Technology Platform, the company has launched a portfolio of Easy-Wet substrate wetting agents, a new generation of silicone-free, high-performing oligomeric alkyl polyether polyols for premium industrial coatings.

The Easy-Wet™ portfolio is a more sustainable, breakthrough technology that provides an excellent balance of wetting and low foaming that leads to defect-free films in coatings.

Super Wetting Agent Technology is one of seven platforms Ashland recently introduced to provide differentiated and sustainable products, serving multiple markets. Super wetting agents deliver high-value performance in various industrial coatings applications, including wood, metal, automotive, general industrial finishes, printing inks, and plastic coatings. 

Substrate-wetting agents are essential for delivering perfect substrate-wetting and defect-free films, especially in waterborne coatings. They help to significantly reduce the surface tension of water and provide excellent wetting properties. Additionally, the Easy-Wet™ portfolio offers very low foam stabilization, leading to no cratering or pinholes. This feature provides formulators with the ability to tailor their formulations to achieve desired cost and performance targets. 

All grades are silicone-free, meet biodegradability+ requirements, and are more sustainable than silicone and fluorocarbon-based agents, along with having one of the lowest VOC levels in the industry.

"Ashland’s new Super Wetting Technology Platform offers the coatings industry a high-performing and sustainable product line with limitless possibilities for various applications," said Chris Brown, vice president and general manager, coatings, Ashland. "When one of our Easy-Wet products is used in industrial coatings, the final coating film penetrates nicely into wood and other surfaces that are porous, leading to perfect substrate wetting. This technology is a game-changing innovation for the coatings industry.”

For more information, please visit

About Ashland

Ashland Inc. (NYSE: ASH) is a global additives and specialty ingredients company with a conscious and proactive mindset for environment, social and governance (ESG). The company serves customers in a wide range of consumer and industrial markets, including architectural coatings, construction, energy, food and beverage, nutraceuticals, personal care and pharmaceutical. Approximately 3,900 passionate, tenacious solvers - from renowned scientists and research chemists to talented engineers and plant operators - thrive on developing practical, innovative and elegant solutions to complex problems for customers in more than 100 countries. Visit and to learn more.

+ Based on OECD 302B .

Trademark, Ashland or its subsidiaries, registered in various countries.


Media Relations: 

Lin Nordmeyer


* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Jason Irving
Jason Irving
- SVP Enterprise Solutions -

We offer built-to-order chemicals industry coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.