February 22, 2024
(press release)
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Pratteln, Switzerland - 22/02/2024 Archroma Textile Effects, a global leader in specialty chemicals towards sustainable solutions, is bringing its entire portfolio of 5,760 colors to enrich the Pointcarre digital textile design and manufacturing (CAD/CAM) system. A market leader in Mac and PC textile design software for three decades, Pointcarre Textile Software enables fashion, home furnishing and technical textiles designers to create accurate digital samples, streamline the fabric weaving, knitting and printing processes, and produce realistic presentations of their collections. Incorporating the Archroma color portfolio into this workflow will empower designers to bring their ideas to life with greater speed and accuracy. They will not only have access to a huge searchable library of Archroma colors to enrich the design process, but they will also be better able to produce the exact color they need at the factory. Crucially, all of the Archroma color references can be formulated with dyes that meet leading international eco-standards and the brand customer’s desired sustainability profile. “End-to-end agility is a massive competitive advantage in today’s textile value chain,” Chris Hipps, Global Head of Archroma Color Management, Archroma Textile Effects, said. “The Archroma Color Atlas was created to empower designers with color inspiration that can be seamlessly implemented in production for reproducible results. Bringing this library into the Pointcarre system will improve designers’ agility and advance sustainability at the same time.” “At Pointcarre, we continuously develop our digital tools to take advantage of new technologies in design and production. Collaborating with Archroma to make color inspiration richer and more intuitive, we are helping our customers further simplify and enhance their work while lowering costs and shortening turnaround times,” Steve Greenberg, President, Pointcarre Textile Software, said. To support customers to optimize the potential of the new color library, Pointcarre is offering new interactive e-learning modules on its Academy training platform, as well as assistance in several languages. Pointcarre systems are trusted by some of the world’s most iconic brands, from Ralph Lauren, Nautica and Centric Brands to Decathlon, Tommy Hilfiger, Sage Mills and Eddie Bauer. Notes For Editors About Archroma Archroma is a global, diversified provider of specialty chemicals serving the branded and performance textiles, packaging and paper, and coatings, adhesives and sealants markets. 
Headquartered in Pratteln, Switzerland, Archroma operates with more than 4,500 employees located in 42 countries and with over 30 production sites.
Archroma is passionate about delivering leading and innovative solutions, enhancing people’s lives and respecting the planet. The company is committed to the principles of "The Archroma Way to a Sustainable World: Safe, Efficient, Enhanced. It's our nature!"; an approach reflected in its innovations, world-class quality standards, high service levels and cost-efficiency.
www.archroma.com
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