Westlake Royal Building Products expands partnership with SBP-owned US Lumber and Amerhart, adding distribution for Westlake Royal's brands such as Versetta Stone, SkyTrim across Michigan, Wisconsin, Ohio, Pennsylvania, New York, New Jersey, Massachusetts

Sample article from our Wood & Building Products

November 28, 2023 (press release) –

Partnership with SBP brands strengthens Westlake Royal’s reach across multiple locations and products

– Westlake Royal Building Products™ (“Westlake Royal”), a Westlake company (NYSE:WLK), today announced an expanded partnership with U.S. LUMBER and Amerhart, which are both Specialty Building Products (SBP) brands, that will encompass multiple products and locations. U.S. LUMBER and Amerhart are leading distributors of building materials.

Through this expanded partnership, U.S. LUMBER and Amerhart will add distribution for more of Westlake Royal’s leading brands, including Versetta Stone®, SkyTrim™, Royal® Trim & Mouldings and Cedar Renditions™, across multiple locations in Michigan, Wisconsin, Ohio, Pennsylvania, New York, New Jersey and Massachusetts.

“We look forward to providing our customers with even more customized solutions that fit their needs throughout the country through this expanded partnership with U.S. LUMBER,” said Bill Conlon, vice president of U.S. sales, siding and trim. “We are thrilled to continue to strengthen our relationships and increase the geographic reach of our family of brands.”

U.S. LUMBER is a privately held distributor of specialty building materials serving much of North America. The company founder, Lawrence Newton, started U.S. LUMBER in a single location in Birmingham, Alabama in 1988. In more than 30 years since its founding, US Lumber has grown geographically by opening new markets organically, and in recent years by acquiring Boston Cedar, NILCO, Midwest Lumber and Alexandria Moulding.

Amerhart started as an insulation and Masonite distributor. After growing throughout the 1950s, a major acquisition occurred in 1963 when Hartman Wholesale purchased American Millwork and Supply. Renamed Amerhart, the combined company moved into a single facility in 1966 and began to focus on distributing wholesale lumber and building materials in Wisconsin and Upper Michigan. In 1977, Amerhart moved to a parcel of land and built a 200,000 square foot covered warehouse in Green Bay, Wisconsin. This same plot of land houses the company’s corporate headquarters and Green Bay branch today.

To learn more about the Westlake Royal Building Products, please visit www.westlakeroyalbuildingproducts.com.

About Westlake Royal Building Products
Westlake Royal Building Products USA Inc., a Westlake company (NYSE:WLK), is a leader throughout North America in the innovation, design, and production of a broad and diverse range of exterior and interior building products, including Siding and Accessories, Trim and Mouldings, Roofing, Stone, Windows and Outdoor Living. For more than 50 years, Westlake Royal Building Products has manufactured high quality, low maintenance products to meet the specifications and needs of building professionals, homeowners, architects, engineers and distributors, while providing stunning curb appeal with an unmatched array of colors, styles, and accessories.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Dan Rivard
Dan Rivard
- VP Market Development -

We offer built-to-order wood & building products coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.