VIKEN, Sweden
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August 23, 2022
(press release)
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Välinge Flooring is proud to introduce the next generation of high-end rigid core flooring to the North American market. Designed in Sweden with the look and feel of the most luxurious wood floor, this product is nothing less than a premium flooring experience – without the premium cost. “With our broad portfolio of innovative technologies and 30 years of experience from the flooring industry we decided to create the next generation of high-quality rigid core floors. Thanks to our patented technologies, such as Liteback™, 5G® Dry™ and 5G® Climb™, we have successfully managed to produce a rigid core collection with the outstanding look and feel of true Scandinavian oak that perfectly stands up to the toughest demands of the wear and tear of everyday life”, says Ben Goodman, Business Development Manager at Välinge North America Inc. Välinge Flooring Rigid Core
“The launch of our Rigid Core collection is an opportunity to show the market the extensive advantages our groundbreaking innovations and the valuable impact they can have on a rigid core product. Bringing a state-of-the-art product to the market, packed with our latest innovations, is also showing how confident we are about the value they add to a product in terms of versatility, sound, weight, strength and waterproofness. We simply wish to encourage other companies to apply our technologies to their own rigid core flooring to maximize value and performance”, Ben Goodman continues.
The Rigid Core Collection from Välinge Flooring consists of 9"x72" XL size panels in eight decors featuring Embossing in Register, which makes it easy to bring luxury to virtually any room. Add all advantages from the patented solutions from parent company Välinge Innovation and you have a high-quality floor you never need to worry about.
The reliable 5G Dry locking system does not only provide you with the fastest, strongest and easiest fold-down installation system available on the market, it also offers a unique, watertight joint. This means – your floor is a breeze to install and withstands the mess of everyday chaos. In combination with the versatile 5G® Climb™ technology, you can creatively let your flooring climb the walls – by just adding a plastic clip.
Also featured in this collection is the revolutionary Liteback technology, which effectively minimizes the mark these floors leave on the planet and on your lifestyle. Liteback provides for up to 20% recovery of raw materials in manufacturing, reducing the weight of the floor and, as a result, significantly decrease the supply chain carbon footprint. Furthermore, the lighter weight means the panels are easier – and safer – to both transport and install. This unique production method successfully imbues the floor with noise-cancelling properties and combined with the high quality IXPE attached to the backside of the product, noise absorption is further optimized leading to a much-improved sound environment.
“We are truly excited to be introducing the Välinge Flooring Rigid Core Collection and to finally be able to offer customers the possibilities to have stunning floors without giving up on experience and appearance, sustainability, durability or even project budget. This is a worry-free choice, perfect for a modern lifestyle in both residential and high-traffic commercial areas”, concludes Välinge’s Ben Goodman.
Better for you – better for the planet
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