April 19, 2023
(press release)
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Authentic and sustainable design: the new Innovus Collection · At interzum, the wood-based materials manufacturer Sonae Arauco presents the new Innovus Collection "Matching our nature" interzum - the world's leading international trade fair for the furniture supply industry and interior design – is back, from 9-12 May, in Germany, and Sonae Arauco will be bringing something special to this year's edition: the official launch of the new Innovus Collection - Matching our nature. “This collection is in line with the latest trends and the essence of Sonae Arauco. With high-quality, versatile solutions and a major focus on sustainability, we maintain our value proposition by continuing to present Innovus as one of the best collections on the market”, according to João Berger, Chief Marketing & Sales Officer at Sonae Arauco. The new Innovus Collection - Matching our nature The new Innovus Collection - Matching our nature comprises more than 220 decorative solutions and over 40 new decor innovations, including natural woods such as Karlstad Oak, Fantasies such as the textile Canasta or the stone decor Fossil Brown. In combination with the Innovus premium textures, they create an impressive authenticity. Soft Clean, a new surface texture with a fine grain structure and improved gloss level will also be launched in interzum. The texture with a soft feel combines a modern, rather matt appearance with the durability and properties that demanding applications require. “Innovus – Matching our nature is a modern, balanced collection that explores different concepts that are part of our lives. Inspired by (our) nature, the new decorative solutions are perfectly aligned with the latest trends and respond to the challenges and needs of the future in terms of sustainability”, explained Michelle Quintão, Marketing Director at Sonae Arauco. All decors are available in decorative panels (chipboard and MDF) and in laminates. With antibacterial properties and easy to clean and maintain, the products result in a versatile option for all types of projects, especially in residential, public and commercial areas. Sustainable use of raw materials Sustainability is not only reflected in the concept of durable design and other quality features: recycling is also a key principle at Sonae Arauco. Increasing the efficient use of wood recycling is one of the most important strategic areas of investment. Innovus decorative panels (DP) are a sustainable choice for creative and environmentally friendly design, also due their high recycled wood content of up to 70 %. Sonae Arauco relies on 100 % sustainable and responsibly managed sources. This is another reason why Sonae Arauco won the Green Product Award 2022 for its decorative panels. Sonae Arauco will present the new Innovus Collection at interzum in Hall 1.2 Stand B040/C041 between May 9th and 12th.
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