Pella highlights 2024 home design trends, including demand for expansive windows, indoor/outdoor spaces and multifunctional spaces; in support of such trends, Pella launches interactive 2024 Trends E-Book, allowing users to explore its portfolio digitally

Sample article from our Wood & Building Products

January 9, 2024 (press release) –

 In a world where the concept of home is rapidly evolving, Pella Corporation, a leader in window and door innovation, is spotlighting the 2024 design trends that are set to transform homes. Drawing from the expertise of Pella’s design and insights team, these trends not only reflect the latest in aesthetics but also how windows and doors can become central to personalizing home spaces.

The 2024 Design Trends identify key themes that are reshaping our living spaces. Among these are:

  • Density: With homes becoming more compact, there's a rising demand for tall, expansive windows and patio doors. These designs are crucial in bringing abundant natural light into smaller spaces, enhancing both aesthetics and functionality.
  • Indoor/Outdoor Living: Aside from just increasing livable space, outdoor spaces are becoming true extensions of living areas. Homeowners want products that maximize natural light and ventilation while enabling entertainment spaces that feel like natural extensions of the home’s interior.
  • Multifunctional Spaces: The need for rooms that serve dual purposes, like a home office that doubles as a guest room, is driving demand for innovative and adaptable window and door solutions.
  • Customization: Tailored products and unique combinations of materials are enabling homeowners to express their individuality and make distinct choices in their home investments.
  • Pushing Design Boundaries: From unusual window placements to bold colors, homeowners are increasingly looking for ways to make personal style statements in their spaces.
  • Building for Generations: Sustainable building methods and materials, along with high-quality craftsmanship and high-performance windows and doors, are key to creating spaces that endure and enrich lives over time.  

To support these trends, Pella has launched its first interactive 2024 Trends E-Book. This digital, shoppable magazine allows homeowners to explore Pella’s product portfolio, aligning with their personal style and the latest design trends in an easy-to-use format. The e-book offers an innovative way to view and choose products, providing a seamless integration of inspiration and practical shopping.

“As people redefine what their homes mean to them, we are thrilled to launch our 2024 Trends E-Book, a first-of-its-kind interactive experience. This digital magazine reflects our commitment to innovation, blending trend insights with a user-friendly shopping format. It's designed for today's homeowners who prioritize ease, flexibility, and creative inspiration in their home design choices,” said Nicole Willits, Strategic Product Initiatives and Sustainability Manager at Pella Corporation. 

For a deeper dive into these design trends and to explore Pella’s innovative window solutions, view the 2024 Trends E-Book here. More information about Pella's products and services can be found at

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Chelsey Quick
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