Kebony adds Hardwoods and International Wood Products as distribution partners for US West; they will jointly handle distribution of Kebony’s dually modified wood cladding and decking products in Arizona, California, Hawaii, Idaho, Oregon, Washington

Sample article from our Wood & Building Products

ST. CLAIR, Michigan , September 26, 2023 (press release) –

Hardwoods Inc. and IWP, Each with Deep Pacific Northwest roots, Will Expand the Dually Modified™ Wood Manufacturer’s Sales Channel in Five Western States and Hawaii.

 

Kebony North America Director Andy Hehl today announced two new distribution partners for the Western U.S.  

 

Hardwoods Inc. and International Wood Products (IWP) will jointly handle distribution of Kebony’s dually modified™ wood cladding and decking products throughout Arizona, California, Hawaii, Idaho, Oregon, and Washington. This brings 20 additional distribution centers online, in the region, thereby greatly increasing the availability of Kebony to North America largest market. 

 

“These two distributors have deep roots in the Pacific Northwest, having been founded there,” Hehl
said. “Both have grown into wood-products sales powerhouses throughout the West. We’re very excited to have them representing Kebony in this growing market.”

 

International Wood Products as it’s known today began in 1994. In the beginning IWP focused on the distribution of commodity items and later on a range of both commodity and specialty products. This commitment to a diverse product mix was a strategic initiative in 1995 and continues today, 28 years later.

 

“IWP is excited to promote and sell Kebony at all five of our locations servicing the entire West Coast. Kebony adds to our growing portfolio of high-quality products that value innovation and sustainability,” IWP President Josh Hamilton said. “It supports our commitment to working with our customers to provide solutions, grow market share, and increase return on investment.”


Hardwoods, part of ADENTRA’s North American distribution network, operates 32 distribution centers strategically located across the United States and Canada.  Hardwoods is uniquely positioned to provide customers with immediate access to a large, diverse product portfolio, and vendors a broad, significant channel to market.

 

“We are excited to partner with Kebony across our network of 15 western distribution centers,” said Nick Smith, regional vice president, Hardwoods West. “In view of the increased demand for branded, specifiable, sustainable, and durable wood products in outdoor living applications, Kebony is a key addition to Hardwoods’ ‘Wood for Outdoor Living’ program. Kebony strategically aligns with our continued growth in this segment.” 

About Kebony 

Headquartered in Norway, Kebony is one of the world’s most exciting technology companies, producing the most sustainable and long-lasting alternative to hardwood globally while helping the world reduce its CO2 emissions. 

 

The Kebony® technology permanently transforms sustainable softwoods, such as pine, into dually modified™ wood - with features that are comparable, and in some cases superior, to those of precious tropical hardwoods. The company’s patent-protected production processes yield products that deliver major improvements in durability and dimensional stability, and at the same time remaining naturally beautiful.

 

Used predominantly for cladding and decking, Kebony dually modified wood products are specified for a multitude of outdoor applications and design projects in more than 100 countries around the world, as the need for sustainable alternatives in construction intensifies and sustainable wood becomes the new normal.

 

In October 2021, Kebony announced the completion of a EUR 30m investment round led by Jolt Capital and Lightrock. The company’s recent investment will support Kebony’s “growth strategy and will leverage the significant operational scalability to continue the profitable growth journey.’’   

 

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Chelsey Quick
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