Hardwood flooring brand Mirage wins award in the Quality category in 'What the Retailers Think' survey conducted by Floor Focus magazine; company also ranked first in Design category

Sample article from our Wood & Building Products

ST-GEORGES, Quebec , July 14, 2023 (press release) –

Surpassing the biggest players in the industry, Mirage once again wins the prize in the Quality category in addition to being #1 in Design and standing out in terms of service! This award is granted based on the "What the Retailers Think" survey conducted by Floor Focus magazine.

The results of the “What the Retailers Think” survey attest to Mirage’s stature as a quality leader among hardwood flooring manufacturers for the 16th time.

“American retailers have confirmed it again this year: Mirage’s consistent quality and design are the most valued in the hardwood flooring industry. It is thanks to our entire team, who offer unparalleled service day after day and to the innovation that is at the heart of our philosophy, that Mirage is recognized as the #1 brand. We would like to thank all the retailers who voted for us” says Brad Williams, VP of Sales and Marketing at MIRAGE, manufacturer of the Mirage brand.

Mirage has earned 45 similar awards since 2003. Floor Focus conducts the “What the Retailers Think” survey yearly to identify manufacturers that offer exceptional quality, design and service in all floor covering categories including carpet, hardwood, tile, vinyl, and laminate flooring.



About Mirage
Mirage prefinished hardwood floors, designed and manufactured by MIRAGE in Saint-Georges, Quebec, are synonymous with superior quality, beauty, durability, guaranteed product consistency, added value, and lifelong good looks. Mirage epitomizes attention to detail and the desire to create a product in perfect harmony with its environment. For nearly 40 years, Mirage has been committed to operating in an environmentally responsible manner to ensure sustainable development for current and future generations. 

Anne-Marie Quirion
Marketing communications manager
Tel. : 418 227-1182, ext. 2304

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