Fortress Building Products completes sale to Eva-Last Americas of composite decking subsidiary assets--including Fortress Decking, Cladding and HULK Fasteners--as well as associated North American distribution rights; FBP to focus on core metals business

Sample article from our Wood & Building Products

August 22, 2023 (press release) –

Fortress is poised to accelerate its global growth in Railing, Fencing, Pergolas and Steel Deck Framing

 

 Fortress Building Products is pleased to announce that it has completed the sale of the assets of its composite decking subsidiary (which includes products such as Fortress® Decking, Cladding and HULK Fasteners™), as well as the associated exclusive North American distribution rights, to Eva-Last Americas.

"This transaction enables Fortress to place added focus on our core metals products and gives Eva-Last direct access to bring their core composite and fastener products to the North American market," stated Mike Walsh, President and Chief Operating Officer at‥Fortress Building Products. Walsh added, "We are excited to take this next step in our strategic plans. Fortress has seen strong growth in its core metals products, including our Railing, Steel Deck Framing, Fencing, Pergolas and Lighting, and this divestiture accelerates our growth."    

Over the past year, Fortress and Eva-Last have actively explored ways to evolve and expand the composite decking business. "I'm extremely proud of what our team has built and am thrilled to see Eva-Last take advantage of this platform to spur growth, while at the same time accelerating our tremendous momentum in metals products, like our Evolution Steel Deck Framing," Jeff Schulz, Senior Vice President Sales & Marketing at Fortress Building Products said.‥"This sale will benefit Fortress employees, Eva-Last employees, our mutual partners, and the industry as a whole."‥‥

"Our partnership with Fortress over the past seven years has seen meaningful introductions of our best-in-class APEX PVC and Infinity I-Series Composites," says Marc Minne, CEO of Eva-Last. "Our recent IPO (SZSE:301429) brought significant funding that will allow us to invest heavily in the growth of the Americas, ensuring our position as a global leader of innovative building products is fully realized."

This sale will allow Fortress to pursue additional growth in its core metals business strengths, which includes steel and aluminum Railing, Evolution Steel Deck Framing, Fencing, Pergolas and Lighting. As Steel Framing and Pergolas continue their tremendous upward momentum with professionals and consumers, Fortress will continue to drive adoption and usage of these industry-leading products. This transaction will further efforts by Fortress in team member additions, marketing, operations and R&D to continue advancing market share of their wood-alternative, outdoor living, metals products portfolio in residential, commercial, industrial and high-security sectors.‥

About Fortress Building Products‥

Fortress Building Products is a leading manufacturer and solution provider in the residential, multi-family, industrial and commercial building products industry. Based in Texas, Fortress® supplies solutions in outdoor living, including, railing, fencing, steel deck framing, lighting, and pergolas. For over 20 years, Fortress Building Products has been pushing the boundaries to provide innovative products, people-first programs and unlimited design possibilities on a local and global scale. Learn more at http://www.fortressbp.com.‥

About Eva-Last Americas

Eva-Last is a globally recognized and trusted brand that manufactures and distributes specialized bamboo composite building products. Together with a wide range of decking, cladding, railing, fencing, fasteners, and indoor flooring products, Eva-Last also offers specialized support systems and expert advice, ensuring each and every build is designed to last. Eva-Last composite profiles and complementary systems can be found in over 30 countries globally and have been an imperative part of some of the world's largest building projects. As leaders in composite building technology, Eva-Last ensures product quality and customer satisfaction with class-leading warranties. Learn more at http://www.eva-last.com.

 

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Dan Rivard
Dan Rivard
- VP Market Development -

We offer built-to-order wood & building products coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.