Bjelin spotlights its waterproof rigid core flooring range, developed in partnership with North Carolina's flooring manufacturer Revolution Mills; range's Liteback technology can reduce panels' weight by 20%, lower walking sounds in same room by 44%

Sample article from our Wood & Building Products

HELSINGBORG, Sweden , January 4, 2024 (press release) –

Bjelin’s rigid core range has taken the US by storm after being debuted in collaboration with Revolution Mills, designating the flooring manufacturer as a national distribution partner for this line. Empowered by ground-breaking technologies, Bjelin’s rigid core range is the ultimate waterproof flooring solution and is more sustainable than traditional options.

“Revolution Mills was launched in 2016 and has grown at a rapid pace,” said Zach Adams, Bjelin’s General Manager for the US. “We are thrilled to have launched our high-performing rigid core range through Revolution Mills and welcome this collaboration. The partnership is a testament to our growth in the US.”

Revolution Mills is an innovative flooring manufacturer providing residential carpets, SPC and carpet tiles. With its headquarters in North Carolina, the family-owned company has a long history of promoting new innovation.

“We have always been early adopters of new technology,” said Zach Kennedy, Managing Partner at Revolution Mills. “We built all our products around performance and believe Liteback™ and 5G Dry™ are the best innovations in SPC in a long time. Consumers are choosing hard surface products more and more throughout the home and we trust that Välinge and Bjelin will always have the latest and best innovations, no matter which hard surface category.”

Bjelin’s Scandinavian-designed rigid core collection features Embossing in Register (EIR) for a luxurious wood look, and by incorporating the revolutionising Liteback™ technology by Bjelin’s sister company Välinge Innovation, it is lighter, easier to handle and more sound-absorbent. By reducing material from the backside of the stone plastic composite (SPC) flooring panels, they are up to 20% lighter, which makes it the sustainable choice that contributes to lower CO2 emissions through decreased material consumption and improved transport efficiency.

The same method that minimises the weight of the flooring also improves its sound-reducing properties, which directly lowers radiated walking sounds in the same room by as much as 44% and limits impact noise between floors of multi-level buildings.

For the ultimate waterproof flooring solution, this product is empowered by the leakproof 5G Dry™ floor locking technology, which not only ensures a quick installation but also features watertight joints that prevent water from seeping between the panels and damaging the subfloor.

Bjelin looks forward to sharing more news as the company continues to grow its business.

The press release at Mynewsdesk 
About Bjelin
Bjelin is part of the Swedish family-owned Pervanovo company group based in Viken, in the south of Sweden, with state-of-the-art production facilities in Croatia. The group has 2200 employees with a yearly turnover of close to 2 billion SEK. The founders of Bjelin invented the world’s first laminate flooring products during their time at Perstorp in the late 1970s before introducing the innovative click flooring in the 1990s, now the company group's leading product line. Bjelin's global sales organization are currently marketing their latest green flooring innovation, Hardened Wood, a technology for creating durable and eco-friendly flooring. Hardened Wood made by Woodura® technology is patented by the group’s R&D company Välinge Innovation AB.

Press contact

Ellinor Persson
HEAD OF MARKETING
ellinor.persson@bjelin.com
+46 42 456 9496

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