Bjelin launches its Woodura Planks 3.0 flooring range in Benelux through Your Ecological Parquetry Partner, operating as YEPP; the Benelux region is a new market for Bjelin's hardened wood flooring

March 14, 2024 (press release) –

Bjelin has released the popular Woodura Planks 3.0 in Benelux through Your Ecological Parquetry Partner (YEPP). Developed and manufactured in Europe, this hardened wood flooring is exceptionally durable due to being empowered by ground-breaking technologies.

Benelux, the economic union of Belgium, the Netherlands, and Luxembourg, is a new market for Bjelin. “We’re excited to launch our Scandinavian-designed, more sustainable wood flooring in Benelux through YEPP,” said David Sarcinella, Bjelin’s General Manager Western Europe. “With more than 50 years of experience in the wood sector, YEPP is the ideal partner for us.”

“Consumers are looking for a more ecologically responsible flooring that is hard-wearing, low-maintenance and more water-resistant,” said Hans Declercq, Sales & Marketing at YEPP. “A few years ago, I discovered the new revolutionary Woodura flooring, which meets all these demands and is, therefore, a game changer.”

Ideal for residential and commercial projects, these 100% real wood floors feature patented Woodura technology, developed by Välinge Innovation, ensuring floors that are three times stronger than traditional wood floors, while more dent- and water-resistant. The technology also allows for ten times more product to be produced from each log, creating a more sustainable floor option.

Equipped with the leakproof 5G Dry floor-locking system, these floors are also quick and easy to install while eliminating the need for glue, nails and sealants. Watertight joints prevent water from seeping through the seams and damaging the subfloor. 

Bjelin looks forward to sharing more news as the company continues to grow its business. 

About Bjelin

Bjelin is part of the Swedish family-owned Pervanovo company group based in Viken, in the south of Sweden, with state-of-the-art production facilities in Croatia. The group has 2200 employees with a yearly turnover of close to 2 billion SEK. The founders of Bjelin invented the world’s first laminate flooring products during their time at Perstorp in the late 1970s before introducing the innovative click flooring in the 1990s, now the company group's leading product line. Bjelin's global sales organization are currently marketing their latest green flooring innovation, Hardened Wood, a technology for creating durable and eco-friendly flooring. Hardened Wood made by Woodura® technology is patented by the group’s R&D company Välinge Innovation AB.

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