Australian Sustainable Hardwoods in Victoria invests AU$2.4M in production of mass timber components from plantation timber; ASH's Masslam range of mass timber components including columns, beams, roof and flooring systems for large commercial structures

Sample article from our Wood & Building Products

HEYFIELD, Victoria, Australia , September 2, 2022 (press release) –



The MASSLAM product range is set to expand with another investment of $2.4 million, financed by ASH with $1.2 million assistance from the Victorian Forestry Plan Innovation Fund, which aims to assist timber businesses to diversify and plan for their future. The investment will support the MASSLAM manufacturing line to produce mass timber components from plantation shining gum, otherwise known as Plantation Oak.

MASSLAM is ASH’s range of mass timber components including columns, beams, roof and flooring systems, intended for large commercial structures like the University of Tasmania’s Burnie CampusMacquarie University IncubatorLatrobe Arts Centre and the Glenroy Community Hub. MASSLAM, has positively changed the built environment in Australia by replacing finite materials like concrete and steel with sustainable timber products in commercial buildings.

The continued growth of MASSLAM allows ASH to provide the market with another excellent mass timber option, with a different value proposition to the GoodWood Victorian ash that is currently available. The new expansion will also create an additional 12 full time jobs and further resource for other ASH product lines like engineered flooring, windows and doors, kitchen benchtops, staircase components and furniture.

Whilst this substantial investment puts ASH one step closer to offering an alternative specie, Plantation Oak is still in the development stages, with further research being conducted into using the timber across all grades and creating viable markets for each, which do not currently exist. Utilising the plantation timber for engineered timber products is just one piece of the puzzle, however the entire log must be maximised to ensure profit and that there is no waste.

ASH has, so far, invested millions into research, development, machinery, warehousing, fibre, land and people to ensure Plantation Oak can and will be used in Australian homes and buildings for future generations.

Additional investment in innovation and technology include:

  • ASH Retail Centre: stocked with a large range of ASH products for our community members to purchase direct 
  • State-of-the-art engineered flooring line: to produce 100% Australian made and manufactured engineered flooring, the only of its kind in the country 
  • A new laminating line: to improve the efficiency and output in producing laminated timber products for Australian homes 
  • Twin band saw: an innovative process that enhances the cutting pattern of logs to increase output and eliminate wae  
  • Research and development: cost efficient production of this difficult and unproven species, understanding structural, fire and acoustic performance, new systems and new markets
  • Fibre: tens of millions in feedstock (it takes more than 12 months to turn a log into a finished good for sale)

Read the official Victorian Government media statement here.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Chelsey Quick
Chelsey Quick
- VP Client Success -

We offer built-to-order wood & building products coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.