Atlas Roofing spotlights house in Port Charlotte, Florida, withstanding Hurricane Ian due to its Pinnacle Pristine shingles, while other homes were heavily damaged; example said to demonstrate the product's ability to endure extreme weather conditions

Sample article from our Wood & Building Products

January 10, 2024 (press release) –

The Calm Before the Storm: An Unforgettable Journey of Resilience

Amidst the tranquil ambiance of Port Charlotte, FL, where children frolicked in the parks, families prepared for the weekend, and a tight-knit community pursued their daily lives, an ominous shadow loomed on the horizon—an impending storm that held potential devastation.

For Tom Bateman, an ordinary resident with an extraordinary story, the dread of Hurricane Ian's approach still lingers in his memory. While the weather reports painted a bleak picture, Tom clung to hope for his cherished home. The reason for this hope? A decision he made months earlier, back in April, when he re-roofed his house with the reliable protection of Pinnacle® Pristine shingles, by Atlas. These shingles would soon prove to be his salvation in the face of one of Mother Nature's fiercest challenges.

The Unpredictable Force of Nature 

As Mother Nature unleashed its fury, with 130 mph sustained winds and gusts reaching an astonishing 200 mph, homes throughout the region were pushed to their limits. Yet, amid the chaos and destruction, Tom's home emerged as a beacon of hope. His investment in Pinnacle® Pristine shingles, which initially seemed like a simple home improvement project, turned out to be a vital lifeline. While the remnants of others' homes littered the landscape, Tom's house remained standing, a testament to the enduring value of quality and foresight.

Along the Gulf Coast, roofs were stripped bare, exposing homes to the relentless elements. What was once a vibrant community is now facing the overwhelming burden of loss and reconstruction. Tom, as he traversed his neighborhood in the aftermath, couldn't help but notice the stark contrast.

Driving around in my 5,000+ home subdivision, I didn't see a single other roof with no damage at all, while I didn't lose a single shingle," he shared, still in disbelief.

Witnessing the Aftermath: A Community Brought Together

In the wake of Hurricane Ian, as days turned into weeks, the true extent of the storm's impact became apparent. Roads that once buzzed with activity now lie strewn with fallen trees and debris. On Tom's own street, there were four or five houses that had received new roofs around the same time he did, and tragically, none of them held up and they required costly re-roofing.

But amidst the physical damage and emotional distress, the community rallied together. Neighbors lent a helping hand, and communities united, becoming the silver lining in the wake of the storm.

Enduring the Storm with Pinnacle® Pristine Shingles

Pinnacle® Pristine shingles from Atlas Roofing are more than just roofing products; they protect homes from the top down, representing quality and innovation.

  • HP42® Technology: Central to the shingles' resilience is the HP42® technology. Designed to withstand winds of up to 130 mph, it exemplifies the strength and durability of the product. The Sweet Spot™ nailing area and double FASTAC® sealant line further ensure that the shingles remain securely anchored, even under the most challenging conditions.
  • Class 3 Impact Resistance: These shingles boast a Class 3 Impact Resistance rating, ensuring they stand strong against harsh impacts, safeguarding homes from hail and other challenges. These shingles not only endure; they also enhance a home's curb appeal and provide peace of mind with a Lifetime Limited Warranty.
  • 3M™ Scotchgard™ Protector: Built into each of the seven captivating shingle colors, Scotchgard™ Protector ensures lasting beauty by guarding against unsightly black streaks caused by algae. Homeowners can enjoy a blend of aesthetic appeal and long-term durability.
  • Lifetime Limited Warranty: Atlas Roofing showcases unwavering confidence in the product's longevity.

A Roof that Stands Tall, Rain or Shine

In the face of nature's relentless power, Pinnacle® Pristine Shingles emerged not just as a product but as a champion, shielding Tom's home against the unforeseen and standing tall amidst the chaos.

"I would absolutely, 100% recommend Atlas to other homeowners," Bateman praises.

In the echoes of Hurricane Ian's fury and amidst tales of loss, Tom Bateman's story shines through as a narrative of resilience, good planning and a home that weathered the storm.

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Jason Irving
Jason Irving
- SVP Enterprise Solutions -

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