Accsys signs Sergio Munhoz as North American Sales Director, adds Ohio's Keim and California's Saroyan Hardwoods as new North American distributors for Accoya, Tricoya and Accoya Color acetylated wood products ahead of Accoya USA plant opening in mid 2024

February 27, 2024 (press release) –

Sales boost in anticipation of the opening of Accoya USA plant in mid 2024

Appoints new North American Sales Director

Signs two new North America distributors

Accsys today announced it has signed Sergio Munhoz as North American Sales Director as well as bolstering its distribution partners across the United States.

With a background in the wood coatings industry, Sergio joins from AkzoNobel where he led commercial teams across both North and South America. He brings a strong track record in building high performance teams and driving double digit sales growth. Prior to AkzoNobel he worked for Sherwin Williams, where he led divisional sales teams. Sergio holds a degree in international business and a Master’s degree in strategic sales.

In preparation for the expected start-up of Accoya production in mid 2024, Accsys has expanded its commercial team and established an operational sales team at the Accoya USA factory office in Kingsport Tennessee, which will handle customer service for N. America.  

Sergio’s appointment comes as Accsys signs two new distributors in N. America, expanding the geographic distribution for its Accoya, Tricoya and Accoya Color products across the region:

• Keim, based in Charm, Ohio. Founded in 1911 and with 600 employees, Keim is a fourth-generation family business providing home, building, and woodworking supplies to professionals. The company has extensive wood remanufacturing facilities and extensive inventory of domestic and imported lumber to supply their customer base across Ohio, Pennsylvania, Kentucky and West Virginia.

• Saroyan Hardwoods in California. Founded in 1947 on three principles-quality, integrity and personal service – Saroyan now has over 25,000 clients, 200 employees, and three service facilities across California.  In addition, Saroyan has extensive milling & manufacturing capabilities out of its two production plants located in Huntington Park, California & Glasgow, Kentucky.   This fourth generation family business prides itself on manufacturing product to the highest industry standards while also fulfilling the toughest material requests with the largest kiln dried hardwood lumber inventory West of the Mississippi.

Sergio Munhoz commented: “This is a pivotal moment to be joining Accsys. The upcoming launch of our Accoya production facility in Kingsport, Tennessee, dedicated to serving the North American market, is a game-changer. Accoya is an incredible product and there’s a huge market in North America. Whether it’s doors, windows, decking or cladding, Accoya’s performance is unparalleled.  With the team’s support I am ready to unlock new opportunities and help build a strong and sustainable business in North America.”

Accsys’ product Accoya wood brings unprecedented reliability to timber. It is manufactured and tested not to visibly swell, shrink or distort, making it ideal for windows, doors, decking and siding. Accoya offers an unrivalled 50 year above ground and 25 year in ground and freshwater warranty.

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