Spinnova supplies its cellulosic fibers to Denmark-based BESTSELLER's largest brand, Jack & Jones; new Jack & Jones product is pair of men's trousers made of 20% Spinnova fiber, 20% cotton from Better Cotton Initiative, and 60% organic cotton

Sample article from our Bioeconomy

JYVASKYLA, Finland , October 27, 2022 (press release) –

Spinnova and the Danish fashion house BESTSELLER announced their joint product development partnership in 2020 after being introduced by the Fashion for Good initiative that works as a matchmaker for brands and innovators. The partnership is part of BESTSELLER’s ambitious sustainability strategy, Fashion FWD, that includes the goal of bringing new branded and certified fibres to the market by 2025. Currently BESTSELLER operates in 70 markets with over 20 individual brands.

“At JACK & JONES we believe in a better way of making clothes. We push ourselves to innovate and explore processes and materials with a lower impact on the environment. In Spinnova we found a strong partner to step up. After visiting Spinnova’s mill in Finland, seeing how pristine the fibre production is, and close work with our buying team to create a statement piece, I am excited to see the first JACK & JONES product made with SPINNOVA® fibre on market,” says Elena Osenbrüg, Sustainability Responsible at JACK & JONES.

The first collaboration product is for BESTSELLER’s largest brand, JACK & JONES, that sells its collections in over 800 of their own stores, on jackjones.com and through thousands of wholesale partners across the world. The newly launched product is a pair of men’s trousers for JACK & JONES, made of 20% SPINNOVA® fibre, 20% BCI cotton and 60% organic cotton. The trousers are available online with a global reach.

“BESTSELLER is one of our long-term brand partners and we are glad to be an integral part of their ambitious sustainability strategy, Fashion FWD, in the 70 markets they operate in. That’s why it’s great to get to see the launch of their first product with SPINNOVA® fibre that is now available for all their consumers,” says Spinnova’s CEO Kim Poulsen.

This product launch is integral part of Spinnova’s commercialization journey. Spinnova’s first commercial scale factory is expected to be completed in Finland at the end of this year. Together with its investor and joint venture partner Suzano, Spinnova aims to scale its global production to one million tonnes of sustainable fibre annually within the next 10-12 years – providing global fashion brands and retailers with a versatile and sustainable fibre at scale.

See the trousers in JACK & JONES webstore here


 

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Chelsey Quick
Chelsey Quick
- VP Client Success -

We offer built-to-order bioeconomy coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.