GENEVA
,
July 10, 2023
(press release)
–
We are excited to announce the release of our latest whitepaper, "Enhancing Sustainability through Forest-Positive MMCF Sourcing: A Guide for Fashion Brands and Retailers." This comprehensive guide empowers fashion brands and retailers to embrace responsible sourcing practices for man-made cellulosic fibres (MMCFs) by emphasizing the importance of sustainable forest management. The whitepaper dives into the significance of sustainable feedstock sourcing in the fashion industry, focusing specifically on MMCF materials and the potential environmental and social risks associated with forests. It provides a clear understanding of how PEFC's comprehensive approach to sustainable forest management effectively mitigates these risks and promotes the preservation and well-being of forest ecosystems. Moreover, it offers practical solutions for brands to ensure the traceability of MMCF materials, enabling them to make verifiable claims about their responsible feedstock sourcing. "We are thrilled to release this whitepaper, addressing the urgent need for responsible sourcing practices in the fashion industry," said Julia Kozlik, Textile Program Lead at PEFC International. "By leveraging the knowledge shared in this paper, fashion brands and retailers can make informed decisions, support sustainable forest management, and preserve biodiversity."
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