Nouryon highlights natural products for personal care end market at in-cosmetics Global; highlighted products include SolAmaze Natural solution, a biobased, biodegradable film former, and Amaze Nordic Barley, a natural starch meant to replace synthetics

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April 16, 2024 (press release) –

“Our product portfolio is designed to address customer demands for transparent, clean label ingredients, aligning with modern consumer preferences for environmentally friendly products,” noted David Freidinger, Vice President, Personal Care & Pharma at Nouryon.

Structure® M3 co-surfactant is the latest in a series of more natural products introduced by Nouryon for the personal care end-market. These include SolAmaze® Natural solution, a biobased, biodegradable, film-former that offers superior water resistance for high SPF emulsion sunscreens, Amaze® Nordic Barley, a certified natural starch that is used to replace synthetic ingredients in skin and hair care products, and Amaze® SP aesthetic modifier, a 100% biobased polymer that helps formulators to create more natural hairstyle products for consumers.

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