February 14, 2024
(press release)
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The Mitsubishi Chemical Group (the MCG Group) is announcing that its plant-derived bioengineering plastic DURABIO™ will be used in the handle of the Sunstar Group’s Ora2 Premium Smooth Fit Toothbrush. The product is the first toothbrush on the domestic market to receive biomass plastic mark certification. It is being launched nationwide today, February 14, 2024. This is the first time that DURABIO™ is being used in a toothbrush. DURABIO™ is a bioengineering plastic made from isosorbide, a renewable plant-derived raw material. It helps reduce the consumption of petroleum, a finite nonrenewable resource, and also contributes to the reduction of greenhouse gas emissions because the plants that are used as its raw material absorb CO2 during their growth. DURABIO™ provides excellent impact resistance and scratch resistance, and is being used in a wide range of fields, including automotive interior and exterior parts, optical and electronic device components, and everyday sundries. DURABIO™ also features an artistic and transparent look, making possible the beautiful glass-like design of the handle on the Ora2 Premium Smooth Fit Toothbrush. The characteristics of plant-derived bioengineering plastic DURABIO™ match the Ora2 brand concept of providing products and information that match the values of the times for those seeking beauty, a personal touch, and fulfillment in their daily lives. As a specialty materials group dedicated to offering innovative solutions, the MCG Group is committed to delivering high-value-added products like DURABIO™ to drive the realization of a sustainable society. Reference
Ora2 website (Japanese): https://www.ora2.com/global/
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