Lenzing's specialty cellulose fibers earn EU Ecolabel certification for sustainable production standards at its Purwakarta, Indonesia, site; switching site to specialty viscose places company in better position to meet growing demand for sustainable fiber

Sample article from our Bioeconomy

PURWAKARTA, Indonesia , September 21, 2023 (press release) –

The Lenzing Group, a world-leading provider of specialty cellulose fibers for the textile and nonwoven industries, has received certification from the internationally recognized EU Ecolabel[1] for its fibers at the Indonesian site. This means that Lenzing fibers produced in Purwakarta (PT. South Pacific Viscose) meet high environmental standards. The product portfolio thus expands and qualifies for the production of LENZING™ ECOVERO™ brand fibers for textiles and VEOCEL™ brand fibers for nonwoven applications. By switching its previous production capacities to specialty viscose, Lenzing is in a better position to serve the strongly growing demand for environmentally friendly viscose fibers.

The substantial investment of EUR 100 mn to modernize the Indonesian site has enabled Lenzing to significantly reduce its specific emissions. In addition, the site recently began sourcing energy from renewable sources and is driving the conversion to biomass in line with Lenzing's goals of reducing group-wide carbon emissions per ton of product sold by 50 percent by 2030 and achieving carbon-neutral production by 2050.

“We are working tirelessly to make the industries in which we operate even more sustainable and to drive the transformation of the textile business model from a linear to circular. I am therefore very pleased that we have now received the EU Ecolabel, which once again confirms our sustainability performance. Our investments in Indonesia, as well as in other Lenzing sites around the world, put us in an even better position to meet the growing demand for specialty fibers with low environmental impact,” said Stephan Sielaff, Chief Executive Officer of the Lenzing Group.

Boosting growth in specialty fibers

Anthropogenic climate change is one of the most pressing problems of our time, to which both the global textile and nonwovens industries make a major contribution. LENZING™ ECOVERO™ viscose fibers (for textiles) and VEOCEL™ Viscose (for nonwovens) have been proven to cause significantly less greenhouse gas emissions and water pollution than conventional viscose. At the Indonesian site, Lenzing also plans to produce the innovative LENZING™ ECOVERO™ Black fibers in the future, which also require less energy and water in textile chain thanks to the spun-dyeing process and thus also have a lower carbon footprint in their life cycle as a textile product.


[1] The EU Ecolabel is recognized in all member states of the European Union, as well as Norway, Liechtenstein and Iceland. The voluntary label, introduced by an EU regulation in 1992 (Regulation EEC 880/92), has gradually become a reference point for consumers who want to help reduce pollution by purchasing more environmentally-friendly products and services.

Photo download:

https://mediadb.lenzing.com/pinaccess/showpin.do?pinCode=oQttGscEfFxZ

PIN: oQttGscEfFxZ

Press release as PDF

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Chelsey Quick
Chelsey Quick
- VP Client Success -

We offer built-to-order bioeconomy coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.