Finnish lighting company Airam uses Papira by Stora Enso to protect one of its products from breaking during transportation; collaboration marks first-ever use of Papira--a bio-based packaging foam made of wood-derived cellulose--in consumer packaging

Sample article from our Bioeconomy

September 21, 2023 (press release) –

Papira®, a bio-based packaging foam made of cellulose derived from wood, offers an eco-friendly alternative to traditional foam materials. It not only provides excellent protection for delicate products but also promotes sustainability, being fully recyclable as paper. The wood used in Papira® is sourced from sustainably managed forests, reinforcing its commitment to environmental responsibility. 

“We believe Papira® will revolutionize the packaging industry, our aim is to make it a standard in packaging where fragile products need to be protected, and to meet the needs of our customers in performance, functionality and sustainability,” says Åsa Ek, VP Emerging Business Biofoams. 

The Pink Ribbon product chosen for this pioneering project is a bicycle light set available for sale in Finland. Airam's decision to use Papira® for this initiative aligns with their dedication to health and safety. Beyond that, it underscores their commitment to environmental and social responsibility, especially through their support of the Pink Ribbon campaign. 


Elina Tolonen, Airam's Business and Marketing Director, commented on the selection of the bicycle light set, stating, "We chose a bicycle light set for the joint pilot project, which is already responsible in itself as a safety product that protects people's health. The Papira® packaging material also highlights environmentally responsible choices and social responsibility through the Pink Ribbon donation." 

By choosing Papira®, you can play a crucial role in reducing the use of plastics in packaging. Join us in embracing renewable and recyclable packaging solutions and supporting initiatives that make a positive impact on our environment and society.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Dan Rivard
Dan Rivard
- VP Market Development -

We offer built-to-order bioeconomy coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.