Transfer of Tea-Catechin Beverage Healthya

Sample article from our Beauty & Personal Care

January 31, 2024 (press release) –

Kao Corporation (President: Yoshihiro Hasebe), announced today that it has entered into a definitive agreement with Kirin Beverage Company Limited (President: Toru Yoshimura), a group company of Kirin Holdings Company, Limited (President: Yoshinori Isozaki) for the transfer of Healthya, a functional tea-catechin beverage brand.

While Healthya has developed into an iconic brand, Kao has selected the Kirin group, a leading beverage manufacturer excelling in immunology research, as the best partner to further develop the Healthya brand.
The transfer of Healthya enables Kao to further focus its resources on strategic measures to execute its structural reformation strategy and optimize its business portfolio to achieve its mid-term plan.

About Healthya

Based on years of metabolic research on body fat and visceral fat, Healthya was launched in 2003 as the first tea brand*1 claiming health promoting functionality, specifically body fat reduction, permitted for Food for Specified Health Uses, FOSHU, in Japan. Since its launch, Healthya created a new beverage market and became a long selling product with approximately 3.1 billion bottles sold to date*2 .

  • * 1 Granted permission for functional claims on FOSHU that includes Tea Catechin. According to Kao
  • * 2 Kao Total Cumulative Units of Shipment from May 2003 to December 2023

Scope of Transaction

5 tea-catechin beverage brands; 8 product types, with FOSHU and Food with Function Claims, will be transferred to Kirin: Healthya Green Tea, Healthya Green Tea Umami Taste, Healthya Water (Sports drink), Healthya my rhythm Sparkling (Carbonated drink) and Healthya Tea Catechin Green Tea taste (Powder drink).

About Kirin

Company Kirin Holdings Company, Limited
Representative President and CEO Yoshinori Isozaki
Head Office Nakano Central Park South, 4-10-2 Nakano, Nakano-ku Tokyo 164-0001, Japan
Acquiring Entity Kirin Beverage Company, Limited
Representative President and CEO Toru Yoshimura
Office Nakano Central Park South, 4-10-2 Nakano, Nakano-ku Tokyo 164-0001, Japan

Dates

(1) Signing February 1st , 2024
(2) Closing August 1st , 2024 (expected)

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