Tesco partners with Aveeno to trial new sensitive skin section in selected stores, offering customers an easily accessible range of appropriate skin-care products from brands including Aveeno, E45, Cetaphil, Weleda and Cetraben

Sample article from our Beauty & Personal Care

September 29, 2023 (press release) –

Tesco has launched a trial of a new sensitive skin section in selected stores to help customers find products for their skin type with ease.

With 27 million people in the UK suffering from some form of skin sensitivity*, Tesco has introduced the dedicated section in partnership with major skincare brand Aveeno, where customers can browse a one-stop shop of products suitable for sensitive skin from brands such as Aveeno, E45, Cetaphil, Weleda and Cetraben.

Customers sometimes find it difficult to locate the products they need – and according to research, only 1 in 10 are treating themselves because they don’t know there are good value, accessible products out there to help them*. The new skincare zone which being trialled in almost 100 large Tesco stores groups products by skin type, including ‘Sensitive face’, ‘Normal to dry skin’, ‘Very dry skin’ and ‘Very dry, itchy skin’ making it simple to find suitable products all in one place.

Sarah Sturgeon, Category Buying Manager for Baby and Beauty at Tesco, said: “This exciting new trial will bring together brands and useful information to help the 40% of the UK population* with sensitive skin find the right solution for them.

“Most customers don’t know where to look in stores to find sensitive skin products – so when we learnt that the majority of customers want to find solutions in alongside other familiar products in the skincare aisle*,  we created this new dedicated area in-store to make it easy to find the products they need all in one place.”


Notes to Editors

Key statistics*:

  • 27m people suffer with sensitive skin – 40% of the UK population.
  • Only 1 in 10 are treating because they don’t know there are good value products out there to help them.
  • 44% of sufferers feel self-conscious about their skin.
  • 96% of those surveyed want to find solutions in the mass skincare aisle – they see it as self-care not a medical issue.
  • *Source – Dermacare U&A study, Insight Inside, 2021.

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