January 22, 2024
(press release)
–
Sol de Janeiro is exciting to introduce Delicia Drench, their new uplifting body butter with an uplifting scent. Within a week of the product’s exclusive launch at Space NK, this product was the no.1 SKU across the entire Space NK business with the highest rate of sale in store for a new product! To celebrate this new product launch, the brand partnered with Space NK to create an exclusive pop-up at Westfield White City. Customers are invited to discover Sol de Janeiro’s brand magic through a skin analyser tool, share love and positive messages in the brand’s digital screen and to play a game of meditation and mindfulness. The pop-up’s next stops are Edinburgh and Liverpool! Stay tuned!
* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.
