L'Occitane North America opens its second annual Holiday Playhouse in SoHo, New York City, with its newest global ambassador, Aria Mia Loberti; the Playhouse creates a unique experience to indulge in the brand's holiday offerings

Sample article from our Beauty & Personal Care

November 6, 2023 (press release) –

L’OCCITANE North America recently opened its second annual Holiday Playhouse in SoHo, New York City for a unique experience to indulge in the spirit of the brand's holiday offerings.  

Taking its inspiration from the 1970s brand origin, the space is completely transformed into a retro, festive wonderland with daily seasonal surprises and elaborate brand immersion rooms where products and gifts are brought to life. Rooted in sustainability, the Playhouse brings L’OCCITANE’s commitments and people together, offering a magical experience for all! Opening night was celebrated with content creators and our newest global ambassador, Aria Mia Loberti.

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