Kao launches #GUARD_OUR_FUTURE campaign to fight dengue fever; it will donate Bioré GUARD Mos Block Serum based on likes received on Bioré's social media accounts in 10 Asian countries from Feb. 14 to March 14

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February 9, 2024 (press release) –



As part of efforts to help control dengue fever, Kao Corporation will launch the #GUARD_OUR_FUTURE “Likes*1 ” Campaign from February 14 to March 14, 2024. Based on “likes” received by Bioré official social media accounts in 10 countries and regions in Asia, Kao will donate Bioré GUARD Mos Block Serum.

  • * 1 Only “likes” for certain campaign posts on Bioré official social media accounts in 10 Asian countries and regions during the campaign period are eligible.


As part of Kao’s vision of “Protecting future lives―Sustainability as the only path,” the GUARD OUR FUTURE project, an initiative to save future lives from mosquitoes and Kao’s work symbolizing this vision, has been operating since June 2022. Infectious diseases spread by mosquitoes claim approximately one million lives a year. In Southeast Asia and other parts of the world, dengue fever has been a long-standing societal issue. Additionally, global warming and increasing urbanization are expected to widen mosquitoes’ habitat, meaning that more and more areas will be affected by mosquito-borne diseases.

The GUARD OUR FUTURE project is currently in effect in Thailand to help decrease dengue fever by mosquito bite, centering on offering Bioré GUARD Mos Block Serum, a product launched by skin care brand Bioré. The product, developed by Kao, prevents mosquitoes from staying on the skin.

The Campaign

Bioré official social media accounts in 10 countries and regions will collaborate on this campaign. Based on “likes” received on eligible postings, Kao will donate Bioré GUARD Mos Block Serum to regions increasingly under threat from dengue fever.

  • Campaign period: February 14-March 14, 2024
  • Donation period: to December 31, 2024
  • Participating social media accounts:
Bioré China https://weibo.com/kaobiore

Kao promotes the GUARD OUR FUTURE project, an initiative for protecting future lives from mosquito-borne infectious diseases, as both business activities and projects for solving societal issues.

About Bioré GUARD Mos Block Serum

Bioré is a skin care brand offering a range of products to make life more secure and comfortable. Bioré views the skin as a “human interface” that connects people to other people and to society and that is a part of everyday life. Based on the idea of applying an additional, protective layer on the skin’s surface, Bioré offers a range of skin protection guarding against environmental stressors like UV rays, intense heat and infectious diseases.

Bioré GUARD Mos Block Serum, which offers skin protection from mosquito-borne infectious diseases, is a serum that conditions the skin to make it difficult for mosquitoes to stay on skin. With a light texture similar to body lotion, it protects the skin from mosquitoes. Focusing on the actions of mosquitoes when they land on the skin, the product employs a new technology making use of the skin’s wetting phenomenon. Bioré GUARD Mos Block Serum, on sale in Thailand since June 2022, will also be offered in other areas where dengue fever is prevalent*2 .

  • * 2 There are currently no plans to launch this product in Japan.

About Kao

Kao creates high-value-added products and services that provide care and enrichment for the life of all people and the planet. Through its portfolio of over 20 leading brands such as Attack, Bioré, Goldwell, Jergens, John Frieda, Kanebo, Laurier, Merries, and Molton Brown, Kao is part of the everyday lives of people in Asia, Oceania, North America, and Europe. Combined with its chemical business, which contributes to a wide range of industries, Kao generates about 1,550 billion yen in annual sales. Kao employs about 35,400 people worldwide and has 136 years of history in innovation. Please visit the Kao Group website for updated information.


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