Kao launches #GUARD_OUR_FUTURE campaign to fight dengue fever; it will donate Bioré GUARD Mos Block Serum based on likes received on Bioré's social media accounts in 10 Asian countries from Feb. 14 to March 14

As part of Kao’s vision of “Protecting future lives―Sustainability as the only path,” the GUARD OUR FUTURE project, an initiative to save future lives from mosquitoes and Kao’s work symbolizing this vision, has been operating since June 2022. Infectious diseases spread by mosquitoes claim approximately one million lives a year. In Southeast Asia and other parts of the world, dengue fever has been a long-standing societal issue. Additionally, global warming and increasing urbanization are expected to widen mosquitoes’ habitat, meaning that more and more areas will be affected by mosquito-borne diseases.

The GUARD OUR FUTURE project is currently in effect in Thailand to help decrease dengue fever by mosquito bite, centering on offering Bioré GUARD Mos Block Serum, a product launched by skin care brand Bioré. The product, developed by Kao, prevents mosquitoes from staying on the skin.

Kao creates high-value-added products and services that provide care and enrichment for the life of all people and the planet. Through its portfolio of over 20 leading brands such as Attack, Bioré, Goldwell, Jergens, John Frieda, Kanebo, Laurier, Merries, and Molton Brown, Kao is part of the everyday lives of people in Asia, Oceania, North America, and Europe. Combined with its chemical business, which contributes to a wide range of industries, Kao generates about 1,550 billion yen in annual sales. Kao employs about 35,400 people worldwide and has 136 years of history in innovation. Please visit the Kao Group website for updated information.