Beiersdorf donates €500,000 to the German Red Cross to support relief efforts for affected earthquake regions in Morocco

• As a sign of solidarity and to provide immediate emergency support, Beiersdorf donates €500,000.
• The donation goes to the long-standing partner, the German Red Cross (DRK).
• Beiersdorf’s thoughts are with the local people and relief workers.

Following the natural disaster that struck on Friday, September 8th 2023 with a severe earthquake, Beiersdorf AG has initiated a €500,000 immediate aid donation to the German Red Cross. The NGO is in close communication with its sister society, the Moroccan Red Crescent (MRC) on the situation on the ground to identify humanitarian needs and coordinate how they can best support to provide urgently needed assistance.

“Morocco and its surrounding regions have faced an unprecedented natural disaster. On behalf of the global Beiersdorf family, our hearts go out to those affected, their families, loved ones and communities. In these challenging times, uniting our strengths to support one another with courage and compassion is paramount. This is precisely what we strive for through our immediate financial contribution to our humanitarian partners to supply urgent aid and essential emergency relief to the regions in need,” emphasizes Vincent Warnery, CEO of Beiersdorf AG. “Witnessing the dedication and compassion of our teams, driven by a genuine care for others, deeply moves me as we collectively strive to make a meaningful difference in the face of this tragedy.”

“We are following the events in Morocco with great concern and our thoughts are with those affected. At the moment, the situation is still very unclear. But one thing is certain: the people in the disaster regions now urgently need humanitarian aid,” says Christian Reuter, Secretary General of the German Red Cross (DRK).