Beiersdorf appoints OMD as its sole media agency partner for Europe and North America from January 2024, also its partner for global media strategy; partnership will build a new media operating model including best-in-class tech and automation

• Beiersdorf appoints OMD as the single bespoke media agency partner for Europe and North America as of January 2024.
• The new mandate for OMD provides a framework for all Beiersdorf AG brands.
• OMD will also be the partner for the global media strategy.
• Beiersdorf and OMD are building a new media operating model including best-in-class tech and automation.

Beiersdorf establishes a new, future-ready media operating model and appoints OMD as the single media agency for Europe and North America and as the partner for global media strategy consultancy. The new agency and the new media operating model will lead to a more efficient setup, and put digital expertise, data and technology at the core. Some parts of the media work will be bundled in hubs and lay the foundation for increased speed, transparency and automation.

OMD Worldwide is one of the world’s largest media agencies. It is part of the Omnicom Group, headquartered in New York and has already been working with Beiersdorf in several markets across the world. The new mandate for OMD provides a framework for all Beiersdorf AG brands. Beiersdorf thanks its long-term strategic media agency partners for their dedicated participation in the pitch process.