FRESHPLEX™ - Patented molecules for malodour counteractant solution…

Sample article from our Agriculture Industry

March 14, 2023 (press release) –

Did you know that washing your hair is not the only way to have hair that smells clean and fresh? ​According to 37%* of consumers, clean hair means fresh-smelling hair.

That is why MANE has developed FRESHPLEX™, a fragrance solution that makes hair smell like it has just been washed.​ FRESHPLEX™ has been tested and approved to fight unpleasant odours and help hair smell fresh and fragrant.​ Our solution has been proven to reduce the perception of unpleasant hair and scalp odours by up to 80%.​

More specifically, our hair care sensory tests show that our FRESHPLEX™ solution can reduce the following unpleasant odours that can be associated with hair and scalp: ​

  • sweat, 64%​
  • cooking odours, 54%​
  • cigarette smoke, 52%​

Our perfumers use FRESHPLEX™ at a specific dosage to create customised fragrances applicable for a wide range of leave-on or rinse-off products.​

With FRESHPLEX™, hair smells freshly washed!​

*Source: M2P (MANE Property Panel) FRESHPLEX™ 2022​

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

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Dan Rivard
Dan Rivard
- VP Market Development -

We offer built-to-order agriculture industry coverage for our clients. Contact us for a free consultation.

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