CAMDEN, New Jersey
,
January 13, 2023
(press release)
–
The branded experience features football-themed games for players to compete for NFL prizes in a live streamed finale. [Category: (Inactive) Leisure/Entertainment, Events, New Offerings]
The ‘Official Soup Sponsor of the NFL’ is taking soup into the metaverse by launching the Chunky FuelUp Tournament, an immersive experience featuring Fortnite Creative. Just in time for the NFL playoffs, Chunky is merging the game brand with football themed, native Fortnite gameplay. As a brand known to fuel the everyday hustle, the Chunky FuelUp Tournament features three unique challenges to test players’ speed, agility, and accuracy including:
* Spicy Soup Sprint: Players will fly through branded cans and slide down a giant spoon racing to complete the course as fast as possible.
* Protein Power Course: Players will experience an agility-based training course—juking past tackling dummies and other football-themed obstacles as they rush toward the end zone.
* Hearty Hail Mary: Participants will test their quarterback skills as they attempt to throw as many cans into moving targets as fast as possible within three progressively more difficult one-minute rounds.
“Launching a Chunky metaverse experience is another step forward for the brand to intersect sports and culture,” said
The Chunky FuelUp Tournament can be launched through the 12-digit island code in Fortnite Creative; 4261-7980-7840. Once accessed, players will enter the
Players need to be aged 18+ to be eligible to play and compete for prizes including signed NFL merchandise, tickets to 2023 NFL games, a shoutout from Nickmercs, and the ultimate glory of being crowned the Chunky MVP. The FuelUp Tournament’s qualifying rounds begin on
NO PURCHASE NECESSARY TO ENTER OR WIN AND NEITHER A PURCHASE NOR PAYMENT WILL INCREASE YOUR CHANCES OF WINNING. Contest is open to all legal residents of the fifty (50)
About
For more than 150 years, Campbell (NYSE: CPB) has been connecting people through food they love. Generations of consumers have trusted Campbell to provide delicious and affordable food and beverages. Headquartered in
About Beyond Creative
Beyond Creative specializes in creating virtual worlds for brands within Fortnite Creative. Beyond Creative has successfully worked with brands to create over 25+ customized experiences that promote their clients’ brand and engage their target audience through branded games, virtual environments, and interactive in-game events. These virtual worlds provide a unique and memorable experience for players while showcasing the clients’ brand. The team of skilled designers and developers at Beyond Creative have the tools and expertise to help clients stand out within the Fortnite community and achieve their goals.
Source: Campbell’s
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