GP unveils new look for its Quilted Northern toilet paper brand with new 'Keep It Quilted' campaign

Sample article from our Tissue & Hygiene

April 17, 2023 (press release) –

Georgia-Pacific has launched the Keep It Quilted TM campaign, highlighting a unique new look for the 100-plus-year-old Quilted Northern® brand. 

While the packaging is enjoying a refresh, our products continue to provide the same comfort and quality consumers know and love. 

Keep it the best for yourself and those you care about with Quilted Northern® toilet paper.

Quilted Northern® products are thoughtfully made with the same attention to detail that consumers put into their own lives.  “We know from research that our consumer seeks little comforts to make her house a home,” says Amanda Gage-Cole, Vice President & General Manager of Quilted Northern®. “Our goal is to differentiate Quilted Northern® from other brands and connect with our consumers through our promise of delivering comfort.”

The Keep It Quilted TM campaign debuted in late 2022 to highlight the brand’s essence of craftsmanship, quilted-comfort and care.  

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