Cyclyx, Virgin Group's Virgin Red rewards program to incentivize plastic recycling via 10 to 90 programs; Virgin Points can be earned to trade for Virgin Voyages trips, Virgin Limited vacation packages, gifts from Virgin Experience Gifts, airline flights

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PORTSMOUTH, New Hampshire , August 26, 2022 (press release) –

Cyclyx International, a consortium-based post-use plastic innovation company with a mission to increase the recyclability of plastic from 10% to 90%, has announced a partnership with Virgin Red, the rewards club from the Virgin Group. The partnership will drive behavioural changes in plastic recycling by offering Virgin Points to incentivize participation in Cyclyx’s 10 to 90® programs, that will help address plastic pollution and the global transition towards Net Zero.

Virgin Points will, in the future, be earned through a series of 10 to 90 programs and redeemed with Virgin Red for rewards.  From sailings with Virgin Voyages, awesome holiday breaks with Virgin Limited Edition, gifts and experiences with Virgin Experience Gifts, or flights with Virgin Atlantic and its partner airlines – there’s something for everyone. The partnership will first be introduced as a pilot before expanding nationwide and then more globally.

The 10 to 90® brand is a set of takeback programs, education, rewards and engagement tools, sponsored by Cyclyx, designed to incentivize small changes of behavior in order to increase the amount of waste plastics diverted from landfills and into the Cyclyx supply chain. Those waste plastics can then be recycled to a range of products by its consortium of members.

“We couldn’t be happier to be working with Virgin Red,” stated Joe Vaillancourt, CEO of Cyclyx. “If we’re going to increase the recyclability of plastic from 10% to 90%, we will need to create some real behavioural changes in the way that people recycle. By partnering with Virgin Red, we will be able to offer people exciting rewards that will help to incentivize those changes.”

Andrew Swaffield, CEO at Virgin Red, adds: “I’m delighted Virgin Red is partnering with Cyclyx to support our commitment to helping solve the plastic crisis. It gives us the opportunity to engage with our US members and make it easy for them to play their part, by incentivising them with earning Virgin Points to spend on a wide range of fantastic rewards.”

Find out more here.


Media Contact

Ryan Kisiel
Maitland /amo, PR agency 

Kate Ringier
VP, Communications, Agilyx 

Charlotte Sjoberg
Communications Director, Virgin Group

About Cyclyx International, LLC.

Cyclyx International, LLC. (“Cyclyx”) is a post-use plastic innovation company working with industry participants to develop innovative recycling solutions for all types of post-use plastics. The company’s mission is to increase the recyclability of plastics from 10% to 90% by using Cyclyx’s expertise in understanding the chemical composition of post-use plastic in collaboration with industry partners to create a new, innovative supply chain. Cyclyx was founded by Agilyx Corporation ("Agilyx"), a leader in advanced chemical recycling, together with ExxonMobil Chemical Company, one of the largest chemical companies in the world. Cyclyx has been formed to be a consortium-based entity and since its founding there have been a growing number of companies joining its membership. For more information, visit us at

About Virgin Red

Virgin Red is Virgin's rewards club, first launching in the UK in 2020 and then in the USA in November 2021. Virgin Red connects the Virgin family, where members can earn on the everyday to save for the extraordinary. 

Virgin Red celebrates its members for living a life more Virgin – giving them exclusive access to rewards from the Virgin family and beyond. It makes it really easy for members to earn and spend Virgin Points – Virgin's universal currency which never expires.   

Whether it’s earning points on the everyday with some of the biggest online retailers or saving for a bigger extraordinary experience like a holiday there is something for everyone.  

More information can be found at: 

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