Bridgestone using Amazon Web Services’ strategic cloud to support its sustainable mobility solutions; AWS services to enhance existing fleet solutions, accelerate launch of new customer solutions, improve data analysis, streamline IT operations

Sample article from our Sustainability & Social Responsibility

TOKYO , August 29, 2022 (press release) –

  • Bridgestone will utilize AWS capabilities to accelerate its digital platform development and launch new customer solutions such as a services marketplace to support last-mile delivery and fleet customers.
  • The collaboration will also improve efficiencies of Bridgestone IT operations to enable digital innovation and integration of future mobility solutions platforms.
  • Bridgestone’s collaboration with AWS will help deliver the “Efficiency,” “Extension” and “Economy” values of the Bridgestone E8 Commitment.

Bridgestone Corporation (Bridgestone) today announced that the company is using Amazon Web Services, Inc. (AWS) as its strategic cloud provider in support of the company’s sustainable mobility solutions. Using AWS Internet of Things (IoT), machine learning, and analytics / business intelligence services, Bridgestone will accelerate the creation of digital platforms to launch new solutions for its customers, improve data analysis and streamline IT operations. This relationship further marks an important milestone in the Bridgestone 3.0 journey toward enhanced corporate value that merges business strategies with sustainability initiatives.

As part of the  relationship, Bridgestone will work with AWS’s ProServe and AWS Marketplace teams to enhance our existing fleet solutions and bring concepts like a Bridgestone marketplace to life. The Bridgestone fleet solutions and service-centric marketplace concept will provide a comprehensive selection of services and solutions to fleet managers to proactively assess fleet needs and reduce vehicle downtime. With these digitally enabled solutions, fleet managers will have greater insights into the health of their fleets, proactive maintenance needs, access to a broad network of service providers, and scheduling and digital payment options that ultimately unlock customer and social value.

“AWS has helped strengthen and modernize our Americas business for several years and we’re excited to grow our relationship across global operations,” said Paolo Ferrari, Joint Global Chief Operating Officer, Bridgestone Corporation, and President & CEO, Bridgestone Americas. “Using AWS platforms, we will transform the way we provide services and solutions to our customers to enhance the digital customer experience Bridgestone offers while also modernizing our business operations and improving data analytics capabilities.”

In order to continue building cloud fluency across its organization, Bridgestone will provide its entire IT organization in the Americas region with access to AWS’s comprehensive cloud training curriculum and resources. Over the next five years, Bridgestone is committed to providing training resources and ongoing education to several hundred technology professionals across geographies to improve understanding of AWS technologies that enable increased speed of cloud adoption and the development of new customer-facing and internal capabilities. This initiative is part of Bridgestone’s commitment to retain and offer continuous development opportunities to its teammates.

In addition, Bridgestone will migrate its North American data centers to AWS and will continue building new system application and products (SAP) environments on AWS. Through decreased energy usage and reduction in hardware asset waste, this migration to the cloud supports  Bridgestone’s goal to achieve carbon neutrality by 2050 and will help Bridgestone deliver its “Efficiency,” “Extension” and “Economy” values as part of the Bridgestone E8 Commitment. Bridgestone and AWS will focus future efforts on sustainability innovations designed to help contribute to Bridgestone 2050 sustainability goals of carbon neutrality and making tires from 100% renewable resources.

“AWS provides the most comprehensive suite of cloud offerings to enable automotive leaders to build applications that touch every point in the customer journey. With Bridgestone’s extensive domain expertise and AWS’s cloud leadership, we’re expanding our impact across the automotive landscape and unlocking new industry solutions to make the mobility of the future a reality today,” said Uwem Ukpong, Vice President of Global Services, Amazon Web Services, Inc.

This announcement is the latest development in a long-standing relationship between Bridgestone and AWS. Bridgestone has worked with AWS for several years, most recently in its Akron Mobility Lab, located in Akron, Ohio, to develop a system that delivers insights derived from the interaction between a tire and a vehicle using advanced machine learning capabilities delivered through Amazon SageMaker -- all without installing any additional hardware on the car.

"AWS has helped strengthen and modernize our Americas business for several years and we’re excited to grow our relationship across global operations."

Paolo Ferrari
Joint Global Chief Operating Officer, Bridgestone Corporation, and President & CEO, Bridgestone Americas
Click To Tweet

About Bridgestone Corporation:
Bridgestone is a global leader in tires and rubber building on its expertise to provide solutions for safe and sustainable mobility. Headquartered in Tokyo, the company employs approximately 130,000 people globally and conducts business in more than 150 countries and territories worldwide. Bridgestone offers a diverse product portfolio of premium tires and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Chelsey Quick
Chelsey Quick
- VP Client Success -

We offer built-to-order sustainability & social responsibility coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.