Bridgestone investing additional US$42.0M to establish commercial operations of sustainable desert shrub guayule as domestic source of natural rubber; Bridgestone partnering with farmers, Native American tribes to increase guayule capacity by 25,000 acres

Sample article from our Sustainability & Social Responsibility

August 29, 2022 (press release) –

  • Bridgestone plans to invest an additional $42 million to establish commercial operations for planting and harvesting guayule at scale, with additional investment and expansion planned toward 2030.
  • Bridgestone has invested more than $100 million in guayule research as part of its effort to achieve carbon neutrality and 100% renewable tires by 2050.
  • The company will also collaborate and partner with local U.S. farmers and Native American tribes to increase capacity of up to 25,000 additional acres of farmland for planting and harvesting activities.

Bridgestone Americas (Bridgestone) is taking a pivotal next step in its drive to commercialize the woody desert shrub, guayule, as a domestic source of natural rubber, and as a more environmentally sustainable crop in America’s drought-stricken desert southwest. 

Bridgestone plans to invest an additional $42 million to establish commercial operations, with additional investment and expansion planned toward 2030. The company with collaborate and partner with local U.S. farmers and Native American tribes to increase capacity of up to 25,000 additional acres of farmland for planting and harvesting guayule at scale. Bridgestone is targeting sustainable commercial production of guayule-derived natural rubber by the end of the decade.

“We’re extremely bullish on the potential for guayule as a domestic source of strategically critical materials, such as rubber, hypoallergenic latex, building material adhesives and renewable fuel, just to name a few. We’re thrilled to be taking this major step toward commercialization before the end of the decade,” said Nizar Trigui, Chief Technology Officer and Group President, Solutions Businesses, Bridgestone Americas, Inc. “With guayule, we can reduce the environmental impacts that come with overseas sourcing while also realizing a more sustainable agricultural system for parts of this country that are facing persistent and worsening climate conditions, so it’s really something with many benefits for our environment and our economy.”  

Guayule and Bridgestone
Guayule is a heat tolerant, woody shrub that thrives in desert settings, particularly in America’s desert southwest. The shrub can be farmed with existing row-crop equipment, saving costs for farmers, and requires as little as half the water to grow as existing crops, such as cotton and alfalfa.

Bridgestone launched its guayule research initiative in 2012, when it broke ground on a processing and research center in Mesa, Arizona. Today, the company operates the research center in Mesa and a 281-acre guayule farm in Eloy, Arizona. Bridgestone has invested more than $100 million in its efforts to commercialize guayule, achieving major milestones such as producing the first tire made from guayule-derived natural rubber in 2015, and continued expansion of its guayule molecular breeding program. Bridgestone is also the recipient of multiple U.S. government research grants for guayule research and development, including from the U.S. Department of Agriculture (July 2017) and from the U.S. Department of Energy (DOE) Joint Genome Institute (September 2021).

Farm to Racetrack
Bridgestone continues to use racing as a proving ground to demonstrate the performance of guayule.

Firestone Firehawk race tires made with guayule-derived natural rubber in the sidewall were introduced at the Indy 500 Pit Stop Challenge in May, prior to making a full competition debut as the alternate race tire at the Big Machine Music City Grand Prix in Nashville on August 7.

This first-ever use of guayule-derived natural rubber in America’s premier open-wheel racing series served to demonstrate both the safety and performance of the material in the crucible of a high-speed, high-stress performance environment, with racing action up to speeds of 200 mph.

Expanding in Arizona
Currently, Bridgestone is expanding the number of local farmers it works with in Central Arizona and is targeting 350 new acres of guayule to be planted this coming year. The conversion to less water-intensive crops is a direct result of Bridgestone’s agreement with the Environmental Defense Fund (EDF), an NGO actively involved in water shortage solutions for the Colorado River, which is used for irrigation in Central Arizona.

Guayule is part of the Bridgestone plan to achieve carbon neutrality and make tires from 100% renewable materials by 2050. The company is actively researching a range of solutions to support the recycling of materials from end-of-life tires and promote the replacement of non-renewable materials such as oil, silica and virgin carbon black in new tires.

The guayule initiative aligns with the Bridgestone E8 Commitment that consists of 8 Bridgestone-like values starting with the letter “E” (Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease, and Empowerment) to realize a sustainable society. The guayule initiative aligns with the company’s “Ecology” and “Energy” commitments.

"We’re extremely bullish on the potential for guayule as a domestic source of strategically critical materials, such as rubber, hypoallergenic latex, building material adhesives and renewable fuel, just to name a few. We’re thrilled to be taking this major step toward commercialization before the end of the decade."

Nizar Trigui
Chief Technology Officer and Group President, Solutions Businesses, Bridgestone Americas, Inc.
Click To Tweet

About Bridgestone Corporation:

Bridgestone is a global leader in tires and rubber, building on its expertise to provide solutions for safe and sustainable mobility. Headquartered in Tokyo, the company employs approximately 130,000 people globally and conducts business in more than 150 countries and territories worldwide. Bridgestone offers a diverse product portfolio of premium tires and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Jason Irving
Jason Irving
- SVP Enterprise Solutions -

We offer built-to-order sustainability & social responsibility coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.