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Smurfit Kappa marketing manager says key ways to craft captivating drinks packaging that will wow customers is by catering to convenience-craving consumers, aligning with consumer attitudes, using simple but striking designs, keeping messaging consistent

Global secondary packaging market size predicted to grow from US$242.62B in 2023 to approximately US$366.81B by 2032, study finds; brand marketing a key driver for market, while excess paperboard manufacturing capacity a constraint due to pricing pressure

Flipkart to engage Gen Z with KYC Carnival event on July 26, featuring panel discussion on fashion trends; company also launches new ad videos under its #KuchKhaasKamao campaign, emphasizing the empowerment of sellers on its platform

Rihanna’s Fenty Beauty named official makeup partner for 2024 Paris Olympics

Kellanova Moves to Accelerate Global Brand Growth, Expanding Partnership with Interpublic Group

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