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Recent Articles

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Tsingtao Brewery upgrading its marketing concepts in line with changing tastes, says young people are reshaping the company's concept of appealing to those looking primarily for the value of their money

BJ’s Wholesale Club debuts BJ’s Media Edge, offering portfolio of omnichannel advertising solutions to help brands drive business growth, brand engagement

Buyerdock launches new web app that enables brands to create new messaging and marketing opportunities through GS1-powered 2D-QR codes printed on-pack; barcodes could be used to provide consumers with recycling information without altering the packaging

Executive Perspective: Hormel Foods expects a recovery in turkey volumes in the back half of its fiscal 2023, and also plans to increase advertising spend on its turkey portfolio in fiscal 2023 after raising prices in fiscal 2022, says CEO James P. Snee

Pepsi launches new TikTok campaign featuring actor Lindsay Lohan promoting 'pilk,' a combination of soda and milk; Pepsi launched the Christmas-themed campaign with the hashtag #PilkandCookies

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