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GP consolidates 90% of retail media spending with seven networks, including Amazon Advertising and Walmart Connect, after vetting roughly 40 networks; remaining spend is allocated for testing new or evolved networks as move toward cookie-less future nears
Published:
March 28, 2024
by Digiday
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Digiday Publishing Summit survey of 150 publisher professionals finds that 76% plan to focus on growing direct-sold ads in 2024, up from 63% in Q1 2023; 82% of publisher pros say they get at least a little revenue from programmatic ads
Published:
March 28, 2024
by Digiday Media
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Anheuser-Busch Companies: Bud Light, The Official Beer Sponsor Of The UFC, Lands Knockout Partnership With Top UFC Fighter Dustin 'The Diamond' Poirier
Published:
March 28, 2024
by Anheuser-Busch InBev NV
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PepsiCo's Pure Leaf tea brand announces launch of new Pure Leaf Zero Sugar Sweet Tea; the beverage is part of a national campaign starring actresses Emily Alyn Lind and Celeste O'Connor
Published:
March 27, 2024
by PR Newswire
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Sofia Richie Grainge glows in Sol De Janeiro's Rio Radiance SPF 50 Sunscreen Collection launch campaign, 'Sunscreen Worthy of Your Skin'; line offers three formats and finishes--SPF 50 Body Lotion, SPF 50 Body Spray and SPF 50 Body Oil
Published:
March 27, 2024
by PR Newswire
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