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Recent Articles

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Greenpeace reportedly agrees to dismiss lawsuit challenging Walmart’s recyclability claims for its plastic packaging, after a judge determined it still doesn’t have standing to sue; lawsuit began in December 2020, had several amendments, dismissals

Paco Rabanne names actress Elle Fanning as brand ambassador for its new feminine fragrance, FAME, available July 1; eau de parfum blends jasmine, succulent mango and incense, uses ingredients that are 90% of natural origin

Pernod Ricard announces plans to create The American Whiskey Collective, a dedicated business unit to manage marketing and production of its premium, challenger American whiskey brands

Ferrero has reignited the Baby Ruth, Crunch and other chocolate brands it acquired from Nestle four years ago with new packaging and marketing that taps into pop culture, says company's SVP of marketing

Suzano replaces plastic for its Mimmo Double Sheet 12-roll toilet paper with paper produced from renewable raw materials and updates visual identity to communicate sustainability; company also launches Mimmo Eco Pack packaging, which uses Greenpack paper

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