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Recent Articles

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Woolworths and BIG W launch Disney Worlds of Wonder Collector Cards, featuring characters from Disney, Pixar, Marvel, Star Wars; customers receive free packs with qualifying purchase, starting Aug. 7 in New Zealand, Aug. 14 in Australia

Asda offers customers 30% back in their Asda Rewards cashpot on Outdoor Living range purchases before July 28; range includes furniture sets, picnicware, outdoor toys

Hasbro sees success with early adoption of Prime Video ads; campaign boosts Peppa Pig search lift by 21% and sales by 18%, as well as Play-Doh ad recall by 14% and brand favorability by 4%

Mattel leverages Adobe Firefly generative AI for creative ideation of Barbie packaging; with simple text prompts, Mattel designers use Adobe Firefly to instantly generate high-quality imagery and color palette ideas

Toy company Basic Fun files for Chapter 11 bankruptcy in Delaware, blaming 2017 bankruptcy of Toys R Us, COVID-19 pandemic and supply chain issues; portfolio includes toys by Lite Brite, Tonka, K’nex, Lincoln Logs and the Care Bears

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