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e.l.f. expands collaboration with Roblox, becoming the first beauty brand to test real-world commerce; users can purchase limited-edition products, including e.l.f. UP! Pets Hoodie, benefiting Humane Society alongside brand's US$50,000 donation

IKEA launches virtual store on Roblox, attracts 178,000 applicants; expands in Australia with miniature store campaign, partners with RBC for financial services in Canada

Hugo Boss promotes debut of its new denim-focused line, Hugo Blue, on online gaming platform Roblox; 'Planet Hugo world' will feature interactive experiences, such as Hugo Fashion Match, which lets players style denim looks, share them with peers

Sol de Janeiro unveils its first-ever immersive experience on Roblox, the Sol de Janeiro Universe; participants can virtually explore the best of Rio de Janeiro, Brazil, while gaining deeper insights into beloved Sol de Janeiro products

Shipt unveils Innovation Lab to focus on 'big thinking' delivery and product experiments to meet the needs of retailers, CPGs, customers; explorations include drones, digitizing end caps, monetizing virtual experiences through platforms such as Roblox

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