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Recent Articles

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Hugo Boss promotes debut of its new denim-focused line, Hugo Blue, on online gaming platform Roblox; 'Planet Hugo world' will feature interactive experiences, such as Hugo Fashion Match, which lets players style denim looks, share them with peers

Sol de Janeiro unveils its first-ever immersive experience on Roblox, the Sol de Janeiro Universe; participants can virtually explore the best of Rio de Janeiro, Brazil, while gaining deeper insights into beloved Sol de Janeiro products

Shipt unveils Innovation Lab to focus on 'big thinking' delivery and product experiments to meet the needs of retailers, CPGs, customers; explorations include drones, digitizing end caps, monetizing virtual experiences through platforms such as Roblox

Hair care brand Amika launches on Roblox with the 'Amikaverse,' allowing players to buy digital wearable items, including hair accessories; brand is also working with Obsess to create a virtual store on Amika's e-commerce site this year

Hyundai launches 'Hyundai Future Adventure' metaverse on Roblox, a popular immersive platform, to engage younger audiences in their vision of future mobility; metaverse features robotics, EVs, advanced air mobility, and hydrogen technologies

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