Sappi Europe to expand Parade Label Pro label, packaging paper range to include higher grammages--100, 110, 120 g/m2--will also expand production from Gratkorn mill in Austria to Alfeld mill in Germany, with higher capacities in 80, 90 g/m2 in reel format

Sample article from our Pulp & Paper Industry

November 2, 2022 (press release) –

Due to growing demand, packaging and speciality paper manufacturer Sappi Europe is expanding production of its successful Parade Label Pro label paper to include higher grammages. Sappi is also expanding production of the premium paper from its Gratkorn mill in Austria to include its Alfeld mill in Germany – so ensuring greater security of supply to customers.

• Parade Label Pro now includes higher grammages: 100, 110 and 120 g/m2

• Production expanded to Alfeld mill: including higher capacities in 80 and 90 g/m2 in reel format

• Parade Label Pro replaces Sappi’s Parade Label A and G

• Greater security for customers in production, supply and delivery

In mid-2021, as a result of increasing demand for high-quality label papers, Sappi broadened its product portfolio of non-wet strength wet-glue label papers with the introduction of Parade Label Pro. The premium paper is ideal for a wide variety of applications, such as labels for bottles, tins and jars, as well as for flexible packaging applications such as food, snack and confectionery wrappers.

It is thanks to growing demand for this flagship product that Sappi is announcing this range extension. Specifically, production previously limited to the Austrian Gratkorn mill and 80 and 90 g/m2 grammages in reel and sheet formats has been expanded to Sappi’s German Alfeld mill to produce the higher 100, 110 and 120 g/m2 grammages. The Alfeld mill will also produce Parade Label Pro in 80 and 90 g/m2 grammages in reel format – so helping to focus sheet format expertise at the company’s Gratkorn mill.

As part of this change, Sappi’s wider label paper family has been reviewed and rationalised. Non-wet strength wet-glue label Parade Label A and Parade Label G paper grades – originally designed for offset and gravure printing – have been removed from the range and replaced by Parade Label Pro. Tests both at Sappi and with external partners have clearly demonstrated that Parade Label Pro delivers optimum results for Label A and G areas of application.

Customers to benefit from outstanding quality, secure production and reliable delivery

The new Parade Label Pro offering from the Alfeld and Gratkorn mills has clear benefits for Sappi customers – in the form of a single product offering boasting outstanding quality alongside twin-site production that guarantees reliability in the face of rising demand. The change will also enable Sappi to respond even more flexibly to fast-changing customer needs and special requirements.

About Sappi

Sappi is a leading global provider of sustainable woodfibre products and solutions, in the fields of dissolving pulp, printing papers, packaging and speciality papers, casting and release papers, biomaterials and bio-energy. As a company that relies on renewable natural resources, sustainability is at our core. Sappi European mills hold chain of custody certifications under the Forest Stewardship Council™ (FSC™ C015022) and/or the Programme for the Endorsement of Forest Certification™ (PEFC/07-32-76) systems. Our papers are produced in mills accredited with ISO 9001, ISO 14001, ISO 50 001 and ISO 45001 certification. We have EMAS registration at 5 of our 10 mills in Europe.

Sappi Europe is a division of Sappi Limited (JSE), headquartered in Johannesburg, South Africa, with 12,500 employees and 19 production facilities on three continents in nine countries, 37 sales offices globally, and customers in over 150 countries around the world. Learn more about Sappi at www.sappi.com

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Dan Rivard
Dan Rivard
- VP Market Development -

We offer built-to-order pulp & paper industry coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.