September 6, 2023
(press release)
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UK-based frame manufacturers Ultimat Frames has invested in a Fujifilm Acuity Prime 30 printer to support the expansion of its business and broaden its product offering. Established in 2004, Ultimat Frames manufactures and installs bespoke frames for businesses operating in the fine art and hospitality sectors. Dru Cook, Managing Director at Ultimat Frames, sought the Acuity Prime to print on a wider variety of materials and gain new business opportunities. He found that the flatbed printer delivered on quality and versatility, as well as offering impressive return on investment. Cook commented: Confirming Fujifilm as a trusted partner, Cook adds: Cook also says that since investing in the Acuity Prime, the company has received orders for a variety of new applications, including substrates such as glass, leather, wood and acrylic. This has enabled the company to expand its product offering to high-end feature pieces, and durable artwork for hotels and cruise ships. The Acuity Prime was able to print direct to the substrate, reducing previous substrate size limitations, and has opened the door to working collaboratively with self-published artists to create new forms of presentation, thereby elevating their artwork and value. Andy Kent, Division Manager, Fujifilm Graphic Communications UK adds: 
I wanted to expand Ultimat Frames’ product offering beyond standard printing and framing, and we knew investing in a UV printer would help us achieve this. The Acuity Prime has enabled us to create the high end, high quality products that we’re known for, and print on many more substrates – including glass.
Fujifilm has been extremely supportive throughout the sales and installation process, with frequent interaction, including site visits and technology support. If I were to invest again, I’d come to the same conclusion.
We’re delighted that such a huge range of businesses continue to see the production and business benefits of our wide format technology. Thanks to their Acuity Prime investment, Ultimat Frames now has the capability to print on more substrates than ever before, and they can do so cost-effectively and at exceptionally high levels of quality – opening up a raft of new business opportunities.
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