UK-based MacroArt adds Durst P5 TEX iSUB dye-sublimation production press, Lift ERP software to meet demands of continuing market growth; press has integrated inline fixation for one-step direct to fabric printing for exhibitions, live events, sports

Sample article from our Printing & Publishing

LEATHERHEAD, Surrey, UK , July 5, 2022 (press release) –

To meet the demands of continuing market growth, MacroArt has invested in technology and software from Durst, manufacturer of innovative digital printing systems and software solutions. The wide-format specialist has become the first UK & Ireland user of the P5 TEX iSUB dye-sublimation production press, enabling it to continue delivering the best print for its wide variety of customers, and follows investment in Durst’s Lift ERP integrated, highly automated software platform last year.

The Durst P5 TEX iSUB is the dye-sublimation printer with an integrated inline fixation (iSUB) for a one-step direct to fabrics printing process that is enabling MacroArt to meet the demand for high quality, high speed and sustainable graphics across all its sectors including exhibitions, live events, sport, property and retail.

The Durst iSUB contactless fixing technology ensures excellent colour consistency as well as extreme sharpness of detail in images and text, also blurring or bleeding of colour is eliminated.

Michael Green, MacroArt’s Managing Director, said: “Having invested previously in two Rhotex machines that gave us very good quality, reliability, productivity and versatility, and after significant research we once again partnered with Durst to upgrade our dye-sublimation print capability. Investing in the P5 TEX iSUB was a natural progression and one that doubles our capacity and changes a two-step process into a very fast one-step process.

“We are delighted with the results. The P5 is extremely impressive, particularly its quality, wide range of fantastic colours and speed, as well as its superb inline fixation feature. Having the ability to stitch two materials together online with no chop and change, means virtually no waste of materials which is extremely important with rising costs and shortages and is exactly the kind of feature that adds value to our customers.”

This latest investment comes off the back of MacroArt’s installation of Durst’s Lift ERP software in 2021 and continues the collaboration between both businesses. The new software provides automated real-time scheduling, documentation, proofing and client support in a true sense, delivering efficiency and sustainability benefits for MacroArt and its clients.

“At both a machine and software level our investment with Durst is ensuring MacroArt is at the forefront of the latest print technology,” said Michael. “By bolstering our efficiency and sustainability credentials, our P5 and Lift ERP solutions are aiding our company-wide drive to reduce waste, while producing the high impact, beautiful dye sublimation graphics our customers know us for.”

Peter Bray, Managing Director of Durst UK & Ireland, said: “The Durst P5 TEX iSUB is proving its reliability in 24/7 operation and delivering significant increases in quality, productivity and versatility to customers such as MacroArt. It’s brilliant that they have returned to pre-pandemic business levels. This new investment in our technology is a real sign of confidence for the future.”

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Dan Rivard
Dan Rivard
- VP Market Development -

We offer built-to-order printing & publishing coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.