Roland DGA promotes Amado Lara to VP of sales, overseeing sales, business development, product management throughout North, South America, Yadira Cepeda as director of sales development, customer service, and Peter Chen as director of service

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IRVINE, California , January 24, 2022 (press release) –

Roland DGA Corporation, a leading provider of large-format inkjet printers and printer/cutters, state-of-the-art dental milling machines, and other innovative digital devices, has announced three key organizational changes that further strengthen the company’s leadership team. Amado Lara, previously Roland DGA Director of Sales, has been promoted to Vice President of Sales and will now oversee sales, business development, and product management throughout North and South America as well as DGSHAPE Americas, Roland DGA’s dental solutions division. In addition, Yadira Cepeda, who currently manages the company’s Sales Development department, will now also oversee the Roland DGA Customer Service Department as Director of Sales Development and Customer Service. Finally, Roland DGA has brought on Peter Chen as Director of Service to manage Technical Support and Field Service functions.

Lara, who has held various sales and management positions within the company over the last 30 years, has contributed greatly to the success of Irvine, California-based Roland DGA. As the newly appointed Vice President of Sales, Lara’s responsibilities will include oversight of a broader range of major departments within Roland DGA’s corporate infrastructure, allowing for even better coordination and alignment.

Cepeda, a Roland DGA staffer for more than 24 years, has also held a number of different positions in various departments. In her new position she will provide strategic sales development and customer service oversight, with a focus on identifying and implementing new ways for the two departments to further enhance the purchase experience for Roland DGA customers.

Chen, a customer service and tech support veteran with more than 25 years of managerial experience, most recently served as Director of Operations and Customer Support for Tustin, California-based SEB Professional North America. As Roland DGA’s new Director of Service, he will be responsible for managing day-to-day technical support and service operations throughout the Americas, ensuring that customers continue to receive the very best service and support in the industry. Chen will report to Ron Ball, Roland DGA’s Vice President of Service, who will provide strategic oversight.

“Each of these individuals are accomplished professionals with extensive knowledge, and we’re confident they will excel in their important new roles,” said Andrew Oransky, Roland DGA’s president and CEO. “We had a record-breaking sales year in 2021, despite significant challenges; the contributions of Amado and Yadira were crucial to making that goal a reality. We’re also excited about Peter joining our team. We look forward to benefiting from his skills and expertise in providing our customers and dealer channel with service and support that exceeds expectations.”

To learn more about Roland DGA Corporation, or the complete Roland DGA product line, visit https://www.rolanddga.com. 

About Roland DGA Corporation

Roland DGA Corporation serves North and South America as the marketing, sales, distribution and service arm for Roland DG Corporation. Founded in 1981 and listed on the Tokyo Stock Exchange, Roland DG of Hamamatsu, Japan is a worldwide leader in wide-format inkjet printers for the sign, apparel, textile, personalization and vehicle graphics markets; engravers for awards, giftware and ADA signage; photo impact printers for direct part marking; and 3D printers and CNC milling machines for the dental CAD/CAM, rapid prototyping, part manufacturing and medical industries. 

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