Heidelberg unveils Speedmaster CX 104 at EXPO2020 in Dubai; Heidelberg, UV specialist IST Metz unveil printer to around 100 customers in Baden-Wurttemberg pavilion, which focused on trends, creative applications in package printing

Sample article from our Printing & Publishing

March 29, 2022 (press release) –

  • Packaging printers in the Middle East expanding capacities
  • More commercial printers in region turning to packaging printing as second source of income
  • Some 1,700 printing units of the Speedmaster CX 104 universal press already sold worldwide

20220329_Expo2020_Dubai_Customers

Around 100 customers from the Middle East took part in the market launch of the new Heidelberg Speedmaster CX 104 in the region. After a tour of the Baden-Württemberg pavilion, the latest applications and market trends from the world of UV technology in cooperation with IST Metz took center stage.

Exhibiting under the slogan “Welcome to the Future”, Heidelberger Druckmaschinen AG (Heidelberg) and the UV specialist IST Metz unveiled the new Speedmaster CX 104 to around 100 customers in the Baden-Württemberg pavilion at EXPO2020 in Dubai. The event focused firmly on trends and creative applications in packaging printing and signaled the official market launch of the new universal press in the Middle East region.

 

Packaging printers in the Middle East expanding capacities

The packaging sector in the Middle East recently recorded an annual growth rate in de-mand of around 10 percent, driven by far-reaching changes in consumer behavior attribut-ed to the pandemic and a steep rise in e-commerce sales. A shift in patterns of consump-tion toward packaged products and a striking uptick in e-commerce demand for packaged food, drink, health, and hygiene products were among the biggest causes of increased and multi-faceted demand for packaging. “Thanks to its versatility when it comes to substrates and excellent flexibility – supporting everything up to and including navigated or even autonomous production with Push to Stop – the new Speedmaster CX 104 appeals to medi-um and large-sized packaging companies in particular. Indeed, many medium-sized com-panies in Middle East are in the process of expanding their capacities right now,” explains Dr. David Schmedding, Global Head of Sales & Marketing at Heidelberg. “Moreover, when it comes to the high-performance segment and speeds of up to 16,500 sheets per hour, the Speedmaster CX 104 doesn’t just impress packaging and label printing professionals, but commercial companies, too.” After all, given the continued strong growth in the packaging sector, more and more commercial print shops in the region are also turning to packaging printing as a second source of income.

The versatility of the Speedmaster CX 104 can be taken even further when combining it with drying and UV curing systems from IST Metz. This enables print shops to execute packaging and high-quality commercial printing on virtually any substrate, such as paper, metallized card, plastics, and transparent films: “Heidelberg is working with IST Metz to help its customers become more productive and profitable and therefore more competitive for the long term,” continues Schmedding.

With the new Speedmaster CX 104, Heidelberg has given its customers the right product at the right time. For example, since the system’s global market launch in the middle of last year, the company has sold around 1,700 printing units in all market segments.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

See our dashboard in action - schedule an demo
Dan Rivard
Dan Rivard
- VP Market Development -

We offer built-to-order printing & publishing coverage for our clients. Contact us for a free consultation.

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.