Grafotronic appoints Peter Cederholm as CEO to spearhead label finishing market expansion, announces two new subsidiaries in Benelux region and UK; Benelux subsidiary will be managed by Patrick Brouns, UK subsidiary by Paul Hughes

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July 11, 2023 (press release) –

Grafotronic Appoints Seasoned CEO, Peter Cederholm, to Spearhead Label Finishing Market Expansion and announces at the same time two new subsidiaries in the Benelux and the UK.

Grafotronic is proud to announce the appointment of Peter Cederholm as the new Chief Executive Officer. With a wealth of experience and a proven track record in the international industrial machinery sector, Cederholm brings valuable expertise and leadership to drive the company’s growth strategy in the label finishing market.

Cederholm, a Swedish national, has a diverse background that includes living and working in different regions around the world. Having spent two years in the United States and five years in Singapore, he has gained a deep understanding of international markets and developed a global perspective on business operations.

Educated with an M.Sc. in Industrial Management & Mechatronics, Cederholm possesses a solid foundation in both technical and managerial aspects of the industry. He has held various senior positions throughout his career, including Vice President Reachstackers and Senior Vice President of Sales & Markets at Kalmar, as well as President of Bromma at Cargotec. Cederholm has been an international executive since 2009.

In addition to the appointment of Peter Cederholm as CEO, Grafotronic is also excited to announce the establishment of two daughter companies to further strengthen its market presence. The newly formed Benelux subsidiary will be managed by Patrick Brouns, bringing extensive knowledge of the industry and a strong network in the region. Meanwhile, the UK subsidiary will be headed by industry veteran Paul Hughes, who brings a wealth of experience and a deep understanding of the local market dynamics.

The expansion into new territories with dedicated subsidiaries under the experienced leadership of Patrick Brouns and Paul Hughes highlights Grafotronic’s commitment to providing localized support and tailored solutions to customers across different regions.

With the appointment of Peter Cederholm as our CEO, we are confident that Grafotronic will continue to innovate and excel in the label finishing market, said Ben Mitchell, Chairman of the board at Grafotronic. His international experience, extensive leadership background, and strategic vision make him the ideal candidate to lead our company into the future. We are also thrilled to have Patrick Brouns and Paul Hughes join us in driving our expansion into Benelux and the UK, respectively. Together, we will work towards achieving new heights of success and cementing Grafotronic’s position as a global leader in the industry.

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Dan Rivard
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