Fujifilm Europe unveils instax mini Link 2 Smartphone Printer with features designed to encourage creativity, including customizable frames, image color modes to help enhance mood of an image; instaxAIR tool allows users to draw on images, apply effects

Sample article from our Printing & Publishing

June 16, 2022 (press release) –

Fujifilm Europe, Photo Imaging Division, today announced the European launch of its FUJIFILM instax mini Link 2 Smartphone Printer, available from 22nd June 2022. instax mini Link 2 features a variety of new, unique features designed to encourage creativity, including customizable frames and image color modes that help enhance the mood of an image.

instaxAiR™ is an exciting new feature for instax mini Link 2, taking interactivity and personalization to a whole new level by allowing the printer to be a tool to draw “in the air” and apply the effects directly to the print.

instax mini Link 2 encourages image makers to express themselves creatively through their prints,” said Shin Udono, Senior Vice President, Imaging Solutions, FUJIFILM Europe. “With highly innovative, fun, and interactive features like instaxAiR, we’re establishing new ways to connect with and inspire instax users as they create their images.

Key features of instax mini Link 2 include:  

instaxAiR allows users to add graphics to their prints, via the free downloadable instax mini Link App1, including bubbles, petals, neon, spray paint, or a glitter look by simply holding the instax mini Link 2, pressing the feature button on top, whilst aiming the side LED to start drawing in the air. What is drawn in the air will then appear on the print preview in-app and once the user is happy with the look, the graphics will appear on the print itself. Users of the instaxAiR feature can even record a video of the drawing and share the moment as a printable QR code that appears on the print.  The QR code can be scanned to view the video, download it, or share it on social media.

Lightweight portability and speed

Compact, lightweight, and finished with a striped texture, instax mini Link 2 transfers a print in about 15 seconds, supports continuous printing, and is capable of printing about 100 instax mini prints per charge, seamlessly via Bluetooth2.

Ability to customize your instax mini prints with Image Modes, Design Frames, Stickers, and more

The instax mini Link 2 app contains a variety of design frames that can be overlaid onto the selected image for a one-of-a-kind instax instant print. Users can choose between two image color modes – instax-Rich Mode for deeper, enhanced colors and instax-Natural Mode for a more original look. Smartphone images can also be enhanced with artistic filters or by adjusting brightness, contrast, and saturation of the image. Users also can combine up to eight pictures into a single instax print collage via the app. 

In addition to smartphone compatibility, instax mini Link 2 is also compatible with the FUJIFILM X-S10 mirrorless digital camera, allowing photographers to send their images directly from the camera to the printer.

instax mini Link 2 will be offered in Soft Pink, Clay White and Space Blue, and will be available for purchase on 22nd June 2022 across Europe at a manufacturer’s suggested retail price of €129.99.

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Dan Rivard
Dan Rivard
- VP Market Development -

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