Four Pees and HP will collaborate at drupa 2024 to produce and print REACT, a publication that will be printed live on the show floor using HP's PageWide Advantage 2200 press; magazine will explore print technology, connectivity, automation at drupa

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May 24, 2024 (press release) –

Four Pees and HP PageWide will celebrate the power of print and connected automation at drupa with REACT, a publication that will be printed live on the show floor using HP technology

Four Pees, an international distributor and integrator for the print industry, announces a collaboration with HP’s PageWide Industrial Print division at drupa 2024, taking place from May 28th to June 7th at Messe Düsseldorf, Germany. HP and Four Pees are teaming up to produce REACT, a print magazine exploring print technology, connectivity, and automation at drupa, which will be printed live on the HP booth using the HP PageWide Advantage 2200 press. Four Pees are exhibiting in Hall 7/F06 as part of dna – drupa next age, and HP will be located in Hall 17.

With carefully curated content from Four Pees, HP, industry partners, and print industry experts, REACT magazine celebrates the innovation and experience of the printing process, from concept to tangible end product. The publication includes insights from HP, DesignNbuy,, Omikai, Cloudprinter, and callas software, as well as industry experts Pat McGrew, McGrewGroup, Dave Zwang, Zwang&Co., and Bernd Zipper, zipcon consulting.“HP is excited to partner with FourPees to produce the REACT magazine. Printing this graphically rich project on the HP PageWide Advantage 2200 proves the achievable print quality using HP Brilliant Inks,” comments Marc Johnson, Sr. Global Market Development Manager with HP PageWide Industrial Print. “HP and Four Pees share a deep understanding of and commitment to increased automation in the entire print workflow, from file submission and processing all the way to automating print processes on the press and beyond into finishing and distribution. We hope everyone will pick up a copy and see why we are delighted with the outcome.”Pat McGrew, Managing Director, McGrewGroup, adds: “One of the untapped powers of great workflows paired with great inkjet printing is the ability to create versioned magazine content that allows you to speak with a common message to diverse groups of people, simply by reordering the content and adding unique covers. The Four Pees REACT magazine project speaks to that diverse print producer constituency because they serve so many markets. The idea came from a project HP worked on in 2012, and here we are refreshing it for a new generation!”
Tom Peire, CEO, Four Pees, comments: “We will be doing what we do best at drupa, and that’s showing printers how we can help their print operations succeed with hassle-free automation. But we also wanted to do something a little different. And what better way to celebrate the power of print than with a printed magazine?“We want drupa visitors to experience the print process from start to finish, from the knowledge in the heads of our content creators to the product in the hands of attendees, with some print magic from our partners in between. I encourage everyone to head to the HP booth to see REACT printing in action, then come on over to the Four Pees booth and let’s talk about making your life easier with automation from A to Z.”

  • Four Pees will be co-exhibiting alongside cloud-based print production management platform Atomyx and PDF software provider Callas Software.
  • Tom Peire will be presenting ‘A Pragmatic View on the Impact of AI on Print’ in Hall 7 on June 2nd at 13.30 – 14.00 CEST and June 6th at 15.00 – 15.30 CEST. Find out more here.

About Four Pees

Founded in 2007 in the innovation hub of Ghent, Belgium, Four Pees has been at the forefront of providing hassle-free solutions to operational challenges in the print industry. With a mission to streamline print and packaging productions globally, Four Pees has evolved into a trusted partner with sales operations in Belgium, The Netherlands, The United Kingdom, and France. The company’s commitment to customization and automation allows its clients to focus on creativity and production while leaving the technical intricacies to the experts.


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Dan Rivard
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