Epson to Demonstrate SurePress and ColorWorks Label Printing Solutions at Labelexpo Europe 2023

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August 30, 2023 (press release) –

LOS ALAMITOS, Calif. – Aug. 30, 2023 – Epson today announced it will be demonstrating its leading label printing solutions at Labelexpo Europe in Brussels from Sept. 11-14 in Hall 9, Stand A50. Both of Epson’s SurePress® digital label presses – the L-6534VW and L-4733AW – will be on display in Epson’s stand, as well as Epson’s ColorWorks® on-demand color label printers.

“Epson’s labeling solutions help businesses respond to the demands of the moment – faster turnaround times, shorter runs and lowering labor costs with automation,” said Victor Gomez, director, Epson America, Inc. “Labelexpo is an ideal venue to demonstrate Epson’s labeling solutions and allow attendees to see and experience them in person.”

For North American prospective customers not traveling to Europe for Labelexpo, Epson offers in-person demos of its label presses and printers at its Executive Briefing Center at the Epson America headquarters in Los Alamitos, Calif. Product briefings include one-on-one meetings showcasing Epson’s leading technology, design philosophy, environmental initiatives, and the profitable opportunities for businesses.

With a remarkable color gamut, SurePress digital label presses deliver accurate spot colors and gradients required for brand-quality color prime labels and packaging. The SurePress L-6543VW with Orange Ink has a 92% PANTONE® coverage certification within Delta E of 1.5.1 A vertically integrated design with Epson-manufactured components, including ink, printheads, LED pinning and curing, SurePress offers stable and predictable production. All SurePress models are PANTONE certified.

The ColorWorks label printer lineup helps businesses print cost-effective color labels on-demand for virtually any application, including product, packaging, barcode and shipping. Epson will also demonstrate an innovative, automated labeling solution using two ColorWorks label printers, a smart camera and an Epson robot. The demo will showcase a medical industry application requiring labeling of various size prescription containers. The automated process eliminates human handling, which is necessary for certain medications, and helps to mitigate any potential human labeling errors.

The following innovative product solutions will be shown at Epson’s booth:

  • SurePress L-6534VW Digital Label Press: The highly automated SurePress L-6534VW, available with Orange Ink or Digital Varnish, enables reliable and repeatable high-speed printing of up to two million feet per month.2 Incorporating PrecisionCore® printhead technology ,the SurePress L-6534VW offers high-quality ink variations and a fully automated press allows for simple press operations and inkjet nozzle maintenance to keep productivity high and TCO low. The SurePress L-6534VW will also be shown in combination with an inline GM DC330 Mini all-in-one compact label finisher.
  • SurePress L-4733AW: Building on the success of its predecessor, the L-4533AW, one of the leading selling digital inkjet label presses on the market today, the SurePress L-4733AW offers advanced automation and unattended printing features, higher productivity on film substrates and an optional inline spectrometer. Virtually automatic, requiring no manual cleaning of the printhead surface, the L-4733AW is primed for unattended printing. The L-4733AW supports a range of substrates, including off-the-shelf flexo materials, without the need to surface prime. Its inks meet the latest safety standards and regulations, such as REACH, and deliver high-quality images, making it a versatile press ideal for converters focusing on food and beverage and health and beauty labels.
  • ColorWorks On-Demand Label Printers: The compact ColorWorks CW-C4000 printer with comprehensive connectivity is designed for businesses with low- to mid-volume applications that require high-resolution print quality and durable product labels up to 4.4 inches in width. The ColorWorks CW-C6000A and CW-C6000P produce high-resolution color labels; the CW-C6000A comes standard with an auto cutter to create variable length labels and enable easy job separation and the CW-C6000P comes standard with peel-and-present functionality for fast, print-and-apply applications. The ColorWorks C7500G is a high-performance color label printer that prints up to 4.4 inches wide at blazing speeds of up to 11.8 inches/second,3 and is ideal for demanding, high-volume printing of durable, glossy labels.

For additional information about Epson’s label printing solutions, visit

About Epson

Epson is a global technology leader whose philosophy of efficient, compact and precise innovation enriches lives and helps create a better world. The company is focused on solving societal issues through innovations in home and office printing, commercial and industrial printing, manufacturing, visual and lifestyle. Epson’s goal is to become carbon negative and eliminate use of exhaustible underground resources such as oil and metal by 2050.

Led by the Japan-based Seiko Epson Corporation, the worldwide Epson Group generates annual sales of more than JPY 1 trillion.

Epson America, Inc., based in Los Alamitos, Calif., is Epson’s regional headquarters for the U.S., Canada, and Latin America. To learn more about Epson, please visit:, Twitter (, YouTube (, and Instagram (

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2 Verified by Epson Remote Management Services.

3 Printing in full 1200 x 600 resolution with Flush-onto-Paper Mode enabled. With Flush-onto-Paper Mode disabled, print speed is up to 10.4" per second.

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