November 8, 2022
(press release)
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The Frankfurt book fair saw book lovers from all over the world come together over the past few days, the one in Vienna is about to start. What a great opportunity to take a look at two very special publications, reflecting two culinary philosophies that are fundamentally different, yet similar in principle: The Asado grill cookbook ‘Asado – Ursprünglich Grillen über offenem Feuer’ and the Ayurveda book ‘Karma Food’. With one a celebration of meat and the other promoting the colourful world of veganism, the two books could not be more different at first glance. However, PERGRAPHICA® has helped create books that have one thing in common: the impressive synergy between optics and haptics with a mouthwatering effect. PERGRAPHICA®, the premium design paper from Mondi, a leading global paper and packaging manufacturer, convincingly supports a multi-sensory reading experience. Top of the range BBQ cookbook Asado BBQ recipes take meat enthusiasts on a journey to the art of grilling, South American style. Adi Bittermann, Franz Größing, Jürgen Kernegger and Leo Gradl - the four ‘asadores’ - are all fired up about the project. The rugged beauty of grilling over an open fire is reflected in the rough haptics of the natural-coloured PERGRAPHICA® Natural Rough paper. Contrasting colours of charcoal, fire and ingredients whet the appetite for a juicy Asado steak. The cover illustration itself was clearly engraved using a heat-based tool, as though the book itself was just fresh off the grill! Experience Asado cookery live: https://vimeo.com/524243109 Karma Food: A declaration of love for plant-based cooking Cooking is a lifestyle and a philosophy at the same time. Adi Raihmann, the creator of ‘Karma Food’, understands this. In his book, Ayurveda, vegan and vegetarian cuisine come together to form a colourful whole, inspired by the colours, aromas and intense flavours of India. With PERGRAPHICA® High White Smooth, this zest for life is reflected on every single page of this cookbook. A premium design paper, it makes the brilliant colours shine, whilst the soft haptics pick up on the natural aspect of plant-based cooking. The colourful world of Karma Food: https://vimeo.com/524164828 The high image quality of both books perfectly demonstrates the excellent printability of PERGRAPHICA®, with both the ‘Smooth’ and the ‘Rough’ variants offering impressive print quality. Fired up about sustainability In order to blend content and form and create a unique reading and cooking experience, all creative forces must work together, including the authors, publishers, print production, graphic designers and experts from Mondi and its partners. Together, all participants have realised the vision with passion and positive energy, from conception right through to the perfect print result. Meat-based or vegan delicacies, both cooking philosophies are rooted in a deep respect for nature and animals. Consequently, sustainability was a key factor when it came to choosing partners and materials for the implementation of these projects. PERGRAPHICA® came out on top for its unique sustainability profile. The entire range is produced in Austria, offers carbon neutrality as standard, meets the stringent standards set by FSC™ and EU Ecolabel, and has been Cradle to Cradle Certified® Bronze since the end of last year. For more inspiration and stories about Mondi’s PERGRAPHICA® paper portfolio, please visit: https://www.pergraphica.com For high-resolution photos, please visit: https://images.mondigroup.com/smartViews/view?view=cook-books-pergraphica Cradle to Cradle Certified® is a trademark of the Cradle to Cradle Products Innovation Institute. About Mondi Uncoated Fine Paper Uncoated Fine Paper is a business unit of Mondi Group. Mondi Uncoated Fine Paper produces pulp and environmentally sound office and professional printing papers tailored to the latest professional digital and offset print technologies across its production sites. The company complies with the strictest international certification standards to support sustainable production processes through the responsible management of forest, water and air resources. Mondi’s Green Spirit approach guides the future-oriented, positive attitude connecting the company with its customers in order to achieve great things together. MAP2030 (Mondi Action Plan 2030) makes Mondi the first company to offer a comprehensive portfolio of uncoated fine papers that are Cradle to Cradle Certified® Bronze and meet the high standards and demanding requirements of this certification system, marking the leap from a linear system towards a circular economy. Its renowned brands such as Color Copy, PERGRAPHICA®, NAUTILUS®, NEUJET®, IQ, MAESTRO®, BIO TOP 3®, DNS® or ROTATRIM are used in office environments on laser or inkjet printers and by professional printers on digital or offset presses to create brochures, transactional material, folders, invitations, business cards, letterheads or other high-impact communication. Converters appreciate the excellent printability and smooth handling of Mondi’s professional printing papers.
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