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Amazon's Prime Day sale sets new record with US$14.2B spent during the sale, up 11% from last year; mobile shopping drove 49.2% of sales, reaching US$7B, an increase of 18.6%: Adobe Analytics

Adobe announces it will offer Adobe Express users the ability to design and order printed products with add-ons that are built in partnership with Adobe Express Embed SDK partners and are accessible through the add-on marketplace

Klarna extends buy now, pay later services to Adobe Commerce merchants, bringing installment payments to thousands of sellers; move comes as consumer demand for BNPL sees over 11% growth this year, per Adobe

Mattel leverages Adobe Firefly generative AI for creative ideation of Barbie packaging; with simple text prompts, Mattel designers use Adobe Firefly to instantly generate high-quality imagery and color palette ideas

Vallarta Supermarkets to offer buy-now-pay-later services via fintech company Sezzle; Adobe data shows BNPL grocery purchases have increased by 40% year over year, Sezzle says 61% of its users have used the app for grocery purchases in last three months

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