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Connect the Dots: Pet Humanization and Other Pet Care Trends (6:17)

Milk-Bone debuts Birthday Cake Artificially Flavored Biscuits and a Birthday Club sweepstakes; crunchy biscuits to join existing Flavor Snacks Birthday Dog Treats, while pet owners can now sign up to win dog-friendly party hats, banners and a pinata

Survey of North American pet owners finds that six in 10 pet owners have left a job to seek a more pet-friendly workplace, while seven in 10 would take pay cuts for a more pet-friendly office; millennials three times more likely to have a pet than a child

Chewy debuts 'Chatty Pets' campaign, aiming to connect with pet owners through experience of pets anticipating a Chewy delivery; campaign features five pet personalities and includes three 30-second videos, along with 15-, 6-second versions of each

Study of 1,200 pet owners finds seven out of 10 consider pets family members, while half underestimated lifetime care cost, which ranges up to US$55,000 for dogs, US$45,000 for cats; half of pet owners would consider a financing solution: Synchrony

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